AI-driven email personalization in Clay

All demos from “How to Use Clay.com (1 Hour Tutorial)”

1. 11:144:15Importing and filtering leads in ClayDemonstrates how to import a list of records into a Clay table and apply specific filters like job title (CEO, Founder) and location.Clay· Build a list from ICP filters
2. 20:192:45Setting up Waterfall Email EnrichmentShows how Clay uses multiple data providers (like Apollo and RocketReach) in a waterfall sequence to maximize email find rates and accuracy.Clay· Waterfall enrichment
3. 26:194:58AI-driven email personalization in ClayCurrentWalks through using Clay's AI agent to write personalized opening lines based on company data and revenue triggers.Clay· Personalize cold emails at scale
4. 37:223:47Syncing Clay data to HubSpot and SalesforceDemonstrates the native integration for exporting enriched lead data directly into CRM platforms like HubSpot.Clay· Sync leads to CRM
5. 50:043:13Enriching Google Maps leads in ClayShows how to take local business data from Google and enrich it with LinkedIn profile links and company information within a Clay table.Clay· Scrape local businesses / maps
6. Watch “How to Use Clay.com (1 Hour Tutorial)” →

Personalize cold emails at scale

Clay10Instantly10Outreach4Apollo3ZoomInfo3Waalaxy2Pipedrive1CClaude Cowork1lemlist1Gemini1Reply.io1Salesloft1Smartlead1ChatGPT1n8n1

1. 19:0410:37Generate personalized LinkedIn messages with AIUsing Clay's AI capabilities to write personalized opening lines and follow-up questions based on prospect research data.HeyReach
2. 27:176:44AI Personalization with ClaygentDemonstrates using Clay's AI (Claygent) to scrape LinkedIn profiles and education data to write hyper-personalized email snippets.Xavier Caffrey GTM
3. 12:055:53Personalizing cold emails with Clay dataMatteo shows how to use Clay to pull specific pain points and social proof into a campaign table to drive unique email copy.Smartlead
4. 4:341:08Generating personalized outreach copy in ClayA demonstration of using Clay's AI to generate personalized email and LinkedIn messaging frameworks based on the enriched data points found in previous steps.Sales Feed
5. 26:194:58AI-driven email personalization in ClayCurrentWalks through using Clay's AI agent to write personalized opening lines based on company data and revenue triggers.Patrick Spychalski
6. 4:263:29Generating personalized LinkedIn messages in ClayDemonstrates using Clay's enrichment columns to generate custom text and AI-driven personalization for LinkedIn outreach.Tim Yakubson
7. 17:595:11AI personalization with ClayDemonstrates using Clay's AI (GPT) integration to take scraped product data and rewrite it into clean, personalized sentences for cold emails.Matt Lucero
8. 40:039:24Modular data cleaning and name normalization in ClayJoe demonstrates how to build a modular 'cleanup' function within Clay to handle messy lead data, including removing parentheses from names and normalizing titles like 'Doctor' for personalized outreach.Nathan Lippi — Clay Bootcamp + GTM Engineering
9. 13:131:21Generating AI personalized first linesShows how to use a Claygent template to summarize a company's description into a personalized email opening line.Oskar Moen
10. 5:082:57Normalizing names with Gemini in ClayDemonstrates using the Gemini integration within Clay to clean and normalize first names and emojis for outreach.Brandon Charleson - AI Powered Junkie