Clay: Automated inbound lead enrichment

All demos from “How to Use Clay.com in 2025 (Beginner to Advanced)”

1. 2:582:17Scrape Google Maps leads into ClayDemonstrates how to use the Google Maps integration within Clay to query local businesses (e.g., restaurants in New York) and import them into a table with descriptions and ratings.Clay· Scrape local businesses / maps
2. 6:541:50Build a company list with LinkedIn filters in ClayShows how to filter for specific companies using LinkedIn data within Clay, including headcount, location, and industry (agencies).Clay· Build a list from ICP filters
3. 14:271:23Waterfall email enrichment and validationWalks through setting up a waterfall to find work emails and then validating them to ensure they are deliverable and won't bounce.Clay· Waterfall enrichment
4. 16:061:31Find decision makers at target companiesDemonstrates how to identify specific personas like owners, partners, or chiefs within a list of companies inside Clay.Clay· Find decision-makers at target accounts
5. 20:332:21Automated inbound lead enrichmentCurrentShows how to trigger a Clay workflow from an inbound form submission to research the lead and send an immediate notification.Clay· AI inbound qualification
6. Watch “How to Use Clay.com in 2025 (Beginner to Advanced)” →

AI inbound qualification

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1. 20:332:21Automated inbound lead enrichmentCurrentShows how to trigger a Clay workflow from an inbound form submission to research the lead and send an immediate notification.@michaelsaruggia