Clay: Setting up Waterfall Email Enrichment

All demos from “The ONLY Clay Tutorial You Need in 2025 (For Beginners)”

1. 9:342:05Building a company list in ClayDemonstrates how to use Clay's internal sources and filters to generate a list of target companies based on specific criteria.Clay· Build a list from ICP filters
2. 20:083:12Finding people at target companiesShows how to use the 'Find People' action in Clay to identify specific job titles (like owners or CEOs) from a list of companies.Clay· Find decision-makers at target accounts
3. 24:322:36Setting up Waterfall Email EnrichmentCurrentWalks through configuring a waterfall of email providers (like Prospeo and others) to maximize the chance of finding a valid work email.Clay· Waterfall enrichment
4. 27:176:44AI Personalization with ClaygentDemonstrates using Clay's AI (Claygent) to scrape LinkedIn profiles and education data to write hyper-personalized email snippets.Clay· Personalize cold emails at scale
5. 34:182:27Exporting leads to InstantlyShows the process of mapping Clay columns to Instantly.ai fields to push enriched leads directly into a cold email campaign.Clay· Sync leads to CRM
6. Watch “The ONLY Clay Tutorial You Need in 2025 (For Beginners)” →

Waterfall enrichment

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1. 2:12:355:10Setting up an email waterfall in ClayExplains and demonstrates the setup of a waterfall enrichment workflow to find and verify work emails using multiple providers.Tim Yakubson
2. 24:322:36Setting up Waterfall Email EnrichmentCurrentWalks through configuring a waterfall of email providers (like Prospeo and others) to maximize the chance of finding a valid work email.Xavier Caffrey GTM
3. 14:392:32Importing Apollo leads into Clay for enrichmentShows the process of importing an Apollo lead list into a Clay workbook to begin the waterfall enrichment and email verification process.Aaron Shepherd | GrowthFlare
4. 1:432:53Enriching local business leads with ClayThe video demonstrates using Clay to take a list of local businesses (dentists) and enrich them with digital marketing data, email addresses, and social media profiles.Sales Feed
5. 1:197:33Enriching LinkedIn leads with ClayThe video shows how to use Clay's workbook to filter ICPs, verify current job positions, and use waterfall enrichment to find relevant prospect data.HeyReach
6. 20:192:45Setting up Waterfall Email EnrichmentShows how Clay uses multiple data providers (like Apollo and RocketReach) in a waterfall sequence to maximize email find rates and accuracy.Patrick Spychalski
7. 11:113:04Setting up waterfall email enrichmentA walkthrough of using Clay's waterfall enrichment to find work emails by sequencing multiple providers like Prospeo and others to maximize hit rates.Matt Lucero
8. 14:271:23Waterfall email enrichment and validationWalks through setting up a waterfall to find work emails and then validating them to ensure they are deliverable and won't bounce.Michael Saruggia - GTM Engineering
9. 1:072:53Setting up a Waterfall Enrichment in ClayThe video demonstrates how to configure the enrichment panel to query multiple email providers and set up fallback logic for finding work emails.Clay
10. 6:333:43Setting up an email waterfall with ProspeoA step-by-step walkthrough of setting up a waterfall enrichment using Prospeo to find work emails, including conditional logic to save credits.Oskar Moen
11. 6:572:35Using Findymail inside Clay waterfallsThe creator demonstrates how to use Findymail credits within a Clay enrichment waterfall to automatically find and verify emails for unknown leads.Lead Gen Jay
12. 49:244:10Setting up API enrichment tables in ClayA walkthrough of connecting external APIs and using Clay's enrichment tables to create a scalable, reusable data enrichment workflow.Nathan Lippi — Clay Bootcamp + GTM Engineering