AI Personalization with Claygent

All demos from “The ONLY Clay Tutorial You Need in 2025 (For Beginners)”

1. 9:342:05Building a company list in ClayDemonstrates how to use Clay's internal sources and filters to generate a list of target companies based on specific criteria.Clay· Build a list from ICP filters
2. 20:083:12Finding people at target companiesShows how to use the 'Find People' action in Clay to identify specific job titles (like owners or CEOs) from a list of companies.Clay· Find decision-makers at target accounts
3. 24:322:36Setting up Waterfall Email EnrichmentWalks through configuring a waterfall of email providers (like Prospeo and others) to maximize the chance of finding a valid work email.Clay· Waterfall enrichment
4. 27:176:44AI Personalization with ClaygentCurrentDemonstrates using Clay's AI (Claygent) to scrape LinkedIn profiles and education data to write hyper-personalized email snippets.Clay· Personalize cold emails at scale
5. 34:182:27Exporting leads to InstantlyShows the process of mapping Clay columns to Instantly.ai fields to push enriched leads directly into a cold email campaign.Clay· Sync leads to CRM
6. Watch “The ONLY Clay Tutorial You Need in 2025 (For Beginners)” →

Personalize cold emails at scale

Clay10Instantly10Outreach4Apollo3ZoomInfo3Waalaxy2Pipedrive1CClaude Cowork1lemlist1Gemini1Reply.io1Salesloft1Smartlead1ChatGPT1n8n1

1. 19:0410:37Generate personalized LinkedIn messages with AIUsing Clay's AI capabilities to write personalized opening lines and follow-up questions based on prospect research data.HeyReach
2. 27:176:44AI Personalization with ClaygentCurrentDemonstrates using Clay's AI (Claygent) to scrape LinkedIn profiles and education data to write hyper-personalized email snippets.Xavier Caffrey GTM
3. 12:055:53Personalizing cold emails with Clay dataMatteo shows how to use Clay to pull specific pain points and social proof into a campaign table to drive unique email copy.Smartlead
4. 4:341:08Generating personalized outreach copy in ClayA demonstration of using Clay's AI to generate personalized email and LinkedIn messaging frameworks based on the enriched data points found in previous steps.Sales Feed
5. 26:194:58AI-driven email personalization in ClayWalks through using Clay's AI agent to write personalized opening lines based on company data and revenue triggers.Patrick Spychalski
6. 4:263:29Generating personalized LinkedIn messages in ClayDemonstrates using Clay's enrichment columns to generate custom text and AI-driven personalization for LinkedIn outreach.Tim Yakubson
7. 17:595:11AI personalization with ClayDemonstrates using Clay's AI (GPT) integration to take scraped product data and rewrite it into clean, personalized sentences for cold emails.Matt Lucero
8. 40:039:24Modular data cleaning and name normalization in ClayJoe demonstrates how to build a modular 'cleanup' function within Clay to handle messy lead data, including removing parentheses from names and normalizing titles like 'Doctor' for personalized outreach.Nathan Lippi — Clay Bootcamp + GTM Engineering
9. 13:131:21Generating AI personalized first linesShows how to use a Claygent template to summarize a company's description into a personalized email opening line.Oskar Moen
10. 5:082:57Normalizing names with Gemini in ClayDemonstrates using the Gemini integration within Clay to clean and normalize first names and emojis for outreach.Brandon Charleson - AI Powered Junkie