Clay: Setting up waterfall email enrichment

All demos from “Clay.com Beginner Walkthrough 2026 - Step-by-Step Guide”

1. 8:442:29Building a lead list from scratch in ClayThe video demonstrates how to start a new table in Clay and use built-in sources like 'Ocean' or scrapers to find prospects based on specific criteria.Clay· Build a list from ICP filters
2. 11:113:04Setting up waterfall email enrichmentCurrentA walkthrough of using Clay's waterfall enrichment to find work emails by sequencing multiple providers like Prospeo and others to maximize hit rates.Clay· Waterfall enrichment
3. 17:227:47AI-powered company research and summarizationDemonstrates using Clay's AI (GPT and Sonet models) to scrape company websites and generate summaries to qualify if a lead is B2B or B2C.Clay· AI account/prospect research
4. 25:072:25Exporting enriched leads to SmartleadShows the final step of the workflow: pushing the validated and enriched lead data from a Clay table into a cold email sequencing tool.Clay· Sync leads to CRM
5. Watch “Clay.com Beginner Walkthrough 2026 - Step-by-Step Guide” →

Waterfall enrichment

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1. 2:12:355:10Setting up an email waterfall in ClayExplains and demonstrates the setup of a waterfall enrichment workflow to find and verify work emails using multiple providers.Tim Yakubson
2. 24:322:36Setting up Waterfall Email EnrichmentWalks through configuring a waterfall of email providers (like Prospeo and others) to maximize the chance of finding a valid work email.Xavier Caffrey GTM
3. 14:392:32Importing Apollo leads into Clay for enrichmentShows the process of importing an Apollo lead list into a Clay workbook to begin the waterfall enrichment and email verification process.Aaron Shepherd | GrowthFlare
4. 1:432:53Enriching local business leads with ClayThe video demonstrates using Clay to take a list of local businesses (dentists) and enrich them with digital marketing data, email addresses, and social media profiles.Sales Feed
5. 1:197:33Enriching LinkedIn leads with ClayThe video shows how to use Clay's workbook to filter ICPs, verify current job positions, and use waterfall enrichment to find relevant prospect data.HeyReach
6. 20:192:45Setting up Waterfall Email EnrichmentShows how Clay uses multiple data providers (like Apollo and RocketReach) in a waterfall sequence to maximize email find rates and accuracy.Patrick Spychalski
7. 11:113:04Setting up waterfall email enrichmentCurrentA walkthrough of using Clay's waterfall enrichment to find work emails by sequencing multiple providers like Prospeo and others to maximize hit rates.Matt Lucero
8. 14:271:23Waterfall email enrichment and validationWalks through setting up a waterfall to find work emails and then validating them to ensure they are deliverable and won't bounce.Michael Saruggia - GTM Engineering
9. 1:072:53Setting up a Waterfall Enrichment in ClayThe video demonstrates how to configure the enrichment panel to query multiple email providers and set up fallback logic for finding work emails.Clay
10. 6:333:43Setting up an email waterfall with ProspeoA step-by-step walkthrough of setting up a waterfall enrichment using Prospeo to find work emails, including conditional logic to save credits.Oskar Moen
11. 6:572:35Using Findymail inside Clay waterfallsThe creator demonstrates how to use Findymail credits within a Clay enrichment waterfall to automatically find and verify emails for unknown leads.Lead Gen Jay
12. 49:244:10Setting up API enrichment tables in ClayA walkthrough of connecting external APIs and using Clay's enrichment tables to create a scalable, reusable data enrichment workflow.Nathan Lippi — Clay Bootcamp + GTM Engineering