Clay: Setting up email waterfall enrichment

All demos from “Clay.com Tutorial - Scrape 10,000+ Leads With AI”

1. 3:452:59Importing and enriching company domains in ClayThe video demonstrates how to start with a list of domains and use Clay's table view to pull in company data like corporate names and URLs.Clay· Append firmographic/technographic data
2. 7:274:50Finding decision makers with Clay enrichmentsShows how to use the 'Find People' enrichment in Clay to search for specific job titles (like Founders) at the companies in the list.Clay· Find decision-makers at target accounts
3. 11:302:19Setting up email waterfall enrichmentCurrentDemonstrates configuring Clay's waterfall enrichment to find work emails using multiple data providers sequentially.Clay· Waterfall enrichment
4. 13:473:26Scraping e-commerce product dataShows how to use Clay to scrape specific product information and pricing directly from e-commerce websites.Clay· Scrape local businesses / maps
5. 17:595:11AI personalization with ClayDemonstrates using Clay's AI (GPT) integration to take scraped product data and rewrite it into clean, personalized sentences for cold emails.Clay· Personalize cold emails at scale
6. 26:093:23Scraping company mission statements with AIShows how to use Clay's web scraper and AI to find and summarize a company's mission statement from their website for research purposes.Clay· AI account/prospect research
7. Watch “Clay.com Tutorial - Scrape 10,000+ Leads With AI” →

Waterfall enrichment

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1. 2:12:355:10Setting up an email waterfall in ClayExplains and demonstrates the setup of a waterfall enrichment workflow to find and verify work emails using multiple providers.Tim Yakubson
2. 24:322:36Setting up Waterfall Email EnrichmentWalks through configuring a waterfall of email providers (like Prospeo and others) to maximize the chance of finding a valid work email.Xavier Caffrey GTM
3. 14:392:32Importing Apollo leads into Clay for enrichmentShows the process of importing an Apollo lead list into a Clay workbook to begin the waterfall enrichment and email verification process.Aaron Shepherd | GrowthFlare
4. 1:432:53Enriching local business leads with ClayThe video demonstrates using Clay to take a list of local businesses (dentists) and enrich them with digital marketing data, email addresses, and social media profiles.Sales Feed
5. 1:197:33Enriching LinkedIn leads with ClayThe video shows how to use Clay's workbook to filter ICPs, verify current job positions, and use waterfall enrichment to find relevant prospect data.HeyReach
6. 20:192:45Setting up Waterfall Email EnrichmentShows how Clay uses multiple data providers (like Apollo and RocketReach) in a waterfall sequence to maximize email find rates and accuracy.Patrick Spychalski
7. 11:113:04Setting up waterfall email enrichmentA walkthrough of using Clay's waterfall enrichment to find work emails by sequencing multiple providers like Prospeo and others to maximize hit rates.Matt Lucero
8. 14:271:23Waterfall email enrichment and validationWalks through setting up a waterfall to find work emails and then validating them to ensure they are deliverable and won't bounce.Michael Saruggia - GTM Engineering
9. 1:072:53Setting up a Waterfall Enrichment in ClayThe video demonstrates how to configure the enrichment panel to query multiple email providers and set up fallback logic for finding work emails.Clay
10. 6:333:43Setting up an email waterfall with ProspeoA step-by-step walkthrough of setting up a waterfall enrichment using Prospeo to find work emails, including conditional logic to save credits.Oskar Moen
11. 6:572:35Using Findymail inside Clay waterfallsThe creator demonstrates how to use Findymail credits within a Clay enrichment waterfall to automatically find and verify emails for unknown leads.Lead Gen Jay
12. 49:244:10Setting up API enrichment tables in ClayA walkthrough of connecting external APIs and using Clay's enrichment tables to create a scalable, reusable data enrichment workflow.Nathan Lippi — Clay Bootcamp + GTM Engineering