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Clay: Enriching leads with BuiltWith technographics

ClayTry it →@ericnowoslawski ·

Demo summary

Demonstrates using the BuiltWith integration within Clay to identify technologies used by target companies based on their domain.

All demos from “101 Tutorial for Clay.com -- 2024 Beginner's Guide

  1. 1:534:36Importing leads and setting up a Clay tableShows how to create a new table in Clay by importing a CSV or using built-in sources to start a prospecting list.ClayBuild a list from ICP filters
  2. 9:512:40Enriching leads with BuiltWith technographicsCurrentDemonstrates using the BuiltWith integration within Clay to identify technologies used by target companies based on their domain.ClayAppend firmographic/technographic data
  3. 12:299:23Using Clay formulas for data cleaningWalks through writing and running formulas to normalize domains and handle conditional logic for data enrichment.ClayAI account/prospect research
  4. 21:493:45Finding contacts at target companiesShows how to use the 'Find People' integration to search for specific titles like Founders or Sales Directors at a list of companies.ClayFind decision-makers at target accounts
  5. 25:324:20Setting up an email waterfall with ProspeoDemonstrates the waterfall enrichment feature to find and verify work emails using multiple providers like Prospeo.ClayWaterfall enrichment
  6. 38:274:23Finding leads based on job postingsDemonstrates how to use Clay to find companies currently hiring for specific roles like Sales Development Representatives.ClayFunding/hiring triggers
  7. Watch “101 Tutorial for Clay.com -- 2024 Beginner's Guide” →

Append firmographic/technographic data

  1. 9:512:40Enriching leads with BuiltWith technographicsCurrentDemonstrates using the BuiltWith integration within Clay to identify technologies used by target companies based on their domain.@ericnowoslawski
  2. 3:452:59Importing and enriching company domains in ClayThe video demonstrates how to start with a list of domains and use Clay's table view to pull in company data like corporate names and URLs.@matthewlucero
  3. 38:382:33Normalizing company names in ClayShows the process of using Clay's native enrichment to normalize and clean up company names for use in outreach templates.@Tim-Yakubson
  4. 1:33:272:54Extracting tech stack from job descriptionsDemonstrates using Clay to analyze job descriptions and identify specific technologies like Salesforce or Java used by a company.@Tim-Yakubson
  5. 2:452:45Enriching company data from a website URL in ClayShows how to take a list of company websites and use Clay's enrichment tools to pull back specific company details into the spreadsheet.@MarkColgan
  6. 3:583:08Enrich existing rows with company lookalikesShows how to take an existing list of domains in a Clay table and use the Ocean.io enrichment to find similar companies for each row.Clay

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