Building a company list in Clay

All demos from “The ONLY Clay Tutorial You Need in 2025 (For Beginners)”

1. 9:342:05Building a company list in ClayCurrentDemonstrates how to use Clay's internal sources and filters to generate a list of target companies based on specific criteria.Clay· Build a list from ICP filters
2. 20:083:12Finding people at target companiesShows how to use the 'Find People' action in Clay to identify specific job titles (like owners or CEOs) from a list of companies.Clay· Find decision-makers at target accounts
3. 24:322:36Setting up Waterfall Email EnrichmentWalks through configuring a waterfall of email providers (like Prospeo and others) to maximize the chance of finding a valid work email.Clay· Waterfall enrichment
4. 27:176:44AI Personalization with ClaygentDemonstrates using Clay's AI (Claygent) to scrape LinkedIn profiles and education data to write hyper-personalized email snippets.Clay· Personalize cold emails at scale
5. 34:182:27Exporting leads to InstantlyShows the process of mapping Clay columns to Instantly.ai fields to push enriched leads directly into a cold email campaign.Clay· Sync leads to CRM
6. Watch “The ONLY Clay Tutorial You Need in 2025 (For Beginners)” →

Build a list from ICP filters

Clay12Instantly12LinkedIn Sales Navigator12Apollo12ZoomInfo12Lusha10Snov.io6Pipedrive5Waalaxy5Hunter3Reply.io3Smartlead2Close CRM2Dripify2Cognism2HeyReach1AimFox1Expandi1Outreach1Lead Loft1Salesloft1lemlist1

1. 0:400:26Building a lead list with ICP filters in ClayThe user demonstrates creating a new table in Clay and filtering for software companies by employee size to generate a prospect list.@Sales_Feed
2. 8:442:29Building a lead list from scratch in ClayThe video demonstrates how to start a new table in Clay and use built-in sources like 'Ocean' or scrapers to find prospects based on specific criteria.@matthewlucero
3. 1:534:36Importing leads and setting up a Clay tableShows how to create a new table in Clay by importing a CSV or using built-in sources to start a prospecting list.@ericnowoslawski
4. 9:342:05Building a company list in ClayCurrentDemonstrates how to use Clay's internal sources and filters to generate a list of target companies based on specific criteria.Xavier Caffrey GTM
5. 33:522:04Importing leads from Apollo to ClayDemonstrates how to use the Apollo integration within Clay to import a filtered list of companies and jobs into a Clay table.@Tim-Yakubson
6. 1:52:412:59Filtering leads by headcount and locationShows how to apply filters within a Clay table to narrow down a list based on company size and geographic location.@Tim-Yakubson
7. 1:020:31Importing leads via CSV into ClayThe creator demonstrates how to create a new table in Clay and import a CSV file containing company website URLs.@OskarMoen
8. 11:144:15Importing and filtering leads in ClayDemonstrates how to import a list of records into a Clay table and apply specific filters like job title (CEO, Founder) and location.Patrick Spychalski
9. 1:152:15Build a lead list of CEOs with Clay SculptorThe video shows how to use the new Sculptor interface to define a target audience (CEOs) and automatically generate a lead list based on specific filters.@matthewlucero
10. 3:181:53Importing LinkedIn leads into ClayThe video shows how to pull identified prospect URLs and lead data into a Clay table for processing.@brandoncharleson
11. 14:584:56Creating a lead list from scratch in ClayThe video demonstrates how to create a new table from scratch, import company domains, and set up columns to find prospect information using Clay's interface.@MichaelGardinerB2B
12. 4:133:15Filtering scraped leads in ClayThe demo shows importing the scraped LinkedIn data into a Clay table and applying filters like job title (e.g., 'Founder') to refine the lead list.Oskar Moen