Add contacts to Mailchimp groups

Demo summary
Shows how to select specific contacts from the audience list and assign them to a newly created group category.
Step-by-step
- Click Audience in the main menu
- Select the specific audience list you want to work with
- Click the Group Contacts option near the top
- Choose the specific group category and sub-group
- Select the contacts you want to add
- Click Add to Group
- Click Apply to save the changes
Watch out for
- The process can take a few seconds to complete if you have a large number of contacts
Tips
- Use groups to gain more power when sending targeted emails or setting up automations
Highlights
“And just like that, you've neatly organized your Mailchimp audience using groups.”
All demos from “How To Organize Your Mailchimp Audience (Easiest Way) (2026 Guide)”
0:241:51Create custom groups in MailchimpThe video demonstrates navigating to the Audience section, selecting Groups, and creating a new group category with radio button options for subscriber organization.Mailchimp· Tag & manage subscribers
2:150:42Add contacts to Mailchimp groupsCurrentShows how to select specific contacts from the audience list and assign them to a newly created group category.Mailchimp· Tag & manage subscribers- Watch “How To Organize Your Mailchimp Audience (Easiest Way) (2026 Guide)” →
Tag & manage subscribers
0:201:10Tagging contacts from the contact tableDemonstrates how to select specific contacts or all contacts in the audience table and apply a new or existing tag.Intuit Mailchimp
1:300:29Removing tags from contactsShows two methods for removing tags: using the bulk action menu in the contact table and clicking the 'X' on a specific contact's profile page.Intuit Mailchimp
1:591:01Bulk tagging contacts via email listDemonstrates using the Bulk Tag feature to apply a tag to a list of email addresses pasted directly into Mailchimp.Intuit Mailchimp
3:000:14Creating tags and viewing tagged contactsShows how to use the Tags management page to create a new tag from scratch and view all contacts associated with a specific tag.Intuit Mailchimp
0:241:51Create custom groups in MailchimpThe video demonstrates navigating to the Audience section, selecting Groups, and creating a new group category with radio button options for subscriber organization.How To with Alex
2:150:42Add contacts to Mailchimp groupsCurrentShows how to select specific contacts from the audience list and assign them to a newly created group category.How To with Alex
33:092:21Automated Unsubscribe SyncingShows how the integration automatically updates subscription statuses and opt-outs in Salesforce when a user unsubscribes from a Mailchimp email.Coacto | Salesforce Consulting
Mailchimp