Create a lead-capture landing page in Mailchimp
Mailchimp
Demo summary
The video demonstrates selecting a lead generation template, customizing the background image, editing headlines, and configuring the confirmation message in the landing page editor.
Step-by-step
- Navigate to Audience and select Sign up forms
- Click Create landing page and enter a name for the page
- Select a lead generation template
- Hover over the background image and click Image to upload a new one
- Click the pencil icon on the headline to edit the text and formatting
- Click the email submission form and update the confirmation message in the properties editor
- Click Save and Close to exit the editor
- Click Edit title and icon to upload a site icon for the browser tab
- Configure the Social share preview with an image and description
- Click Publish
Options
- Connect a custom domain instead of using the default Mailchimp URL
- Add customer logos and social proof to the page layout
- Adjust the default Mailchimp URL slug
Watch out for
- Connecting a custom domain costs an additional $10 per month and is not included in standard plans
Tips
- Use a landing page if you do not already have a website
- Upload a site icon (favicon) to make the site look more professional
- Configure the social share preview so the link doesn't appear blank when shared on social media
- Test the published page by entering an email address to ensure contacts are being added correctly
Highlights
“This is starting to look more like home.”
All demos from “Mailchimp Tutorial for Beginners”
- 2:363:04Create a lead-capture landing page in MailchimpCurrentThe video demonstrates selecting a lead generation template, customizing the background image, editing headlines, and configuring the confirmation message in the landing page editor.Mailchimp· Build a lead-capture landing page
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- 9:111:42Authenticate a custom domain in MailchimpWalks through the domain authentication process using the Entri integration to verify a custom domain for better deliverability.Mailchimp· Authenticate sending domain (SPF/DKIM/DMARC)
- 10:532:44Set up a welcome automation with conditional logicDemonstrates building a multi-step automation journey that triggers on signup, includes a wait period, and uses an if/else branch based on email open behavior.Mailchimp· Build a welcome / drip automation
- Watch “Mailchimp Tutorial for Beginners” →
Build a lead-capture landing page
1:315:03Create a lead-capture landing page in MailchimpThe video demonstrates how to select a landing page template, use the drag-and-drop editor to change background images and text, add form fields like 'First Name', and publish the page.Kevin Stratvert
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- 2:363:04Create a lead-capture landing page in MailchimpCurrentThe video demonstrates selecting a lead generation template, customizing the background image, editing headlines, and configuring the confirmation message in the landing page editor.Kevin Stratvert