Review Mailchimp campaign analytics
Mailchimp
Demo summary
Explains how to access the campaign report to view open rates, click rates, bounce rates, and industry benchmarks.
Step-by-step
- Navigate to the campaign view
- Click View Report to access the analytics dashboard
- Review the four main metrics: Open rate, Click rate, Bounce rate, and Unsubscribe rate
- Scroll down to view Email Benchmarks to compare performance
- Check the click traffic data for specific link engagement
Options
- Compare your metrics against your own average performance
- Compare your metrics against industry average performance
Watch out for
- It takes approximately one hour after sending for metrics to start appearing in the report
Tips
- Review industry benchmarks after sending several emails to get the most valuable comparison data
Highlights
“you'll get these really valuable email benchmarks”
All demos from “Mailchimp Tutorial for Beginners – Learn Email Marketing in 2026”
- 1:315:03Create a lead-capture landing page in MailchimpThe video demonstrates how to select a landing page template, use the drag-and-drop editor to change background images and text, add form fields like 'First Name', and publish the page.Mailchimp· Build a lead-capture landing page
- 6:343:25Design a newsletter with Mailchimp's email builderA walkthrough of creating a campaign, selecting a minimal layout, and using the editor to add logos, text, images, and styled call-to-action buttons.Mailchimp· Design a newsletter / email (drag-and-drop editor)
- 10:230:46Authenticate your sending domain in MailchimpShows the navigation to account settings and the domain section to start the authentication process to improve deliverability.Mailchimp· Authenticate sending domain (SPF/DKIM/DMARC)
- 11:091:49Configure and send a Mailchimp campaignDemonstrates setting up the 'To' and 'From' fields, adding merge tags for personalization, writing subject lines, and finally sending the email.Mailchimp· Send a broadcast campaign
- 12:580:53Review Mailchimp campaign analyticsCurrentExplains how to access the campaign report to view open rates, click rates, bounce rates, and industry benchmarks.Mailchimp· Track opens / clicks / revenue (reporting)
- 13:511:51Set up a welcome automation flowShows the automation builder, selecting a welcome flow template, and configuring triggers and actions within the visual workflow editor.Mailchimp· Build a welcome / drip automation
- Watch “Mailchimp Tutorial for Beginners – Learn Email Marketing in 2026” →
Track opens / clicks / revenue (reporting)
- 12:580:53Review Mailchimp campaign analyticsCurrentExplains how to access the campaign report to view open rates, click rates, bounce rates, and industry benchmarks.Kevin Stratvert
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9:103:41Viewing Mailchimp Campaign Analytics in SalesforceDemonstration of how Mailchimp campaign data, including opens and clicks, appears within Salesforce dashboards and on individual contact records.Coacto | Salesforce Consulting