Review Mailchimp campaign analytics

Explains how to access the campaign report to view open rates, click rates, bounce rates, and industry benchmarks.
Mailchimp Tutorial for Beginners – Learn Email Marketing in 2026 →
1:315:03Create a lead-capture landing page in MailchimpThe video demonstrates how to select a landing page template, use the drag-and-drop editor to change background images and text, add form fields like 'First Name', and publish the page.Mailchimp· Build a lead-capture landing page
6:343:25Design a newsletter with Mailchimp's email builderA walkthrough of creating a campaign, selecting a minimal layout, and using the editor to add logos, text, images, and styled call-to-action buttons.Mailchimp· Design a newsletter / email (drag-and-drop editor)
10:230:46Authenticate your sending domain in MailchimpShows the navigation to account settings and the domain section to start the authentication process to improve deliverability.Mailchimp· Authenticate sending domain (SPF/DKIM/DMARC)
11:091:49Configure and send a Mailchimp campaignDemonstrates setting up the 'To' and 'From' fields, adding merge tags for personalization, writing subject lines, and finally sending the email.Mailchimp· Send a broadcast campaign
12:580:53Review Mailchimp campaign analyticsCurrentExplains how to access the campaign report to view open rates, click rates, bounce rates, and industry benchmarks.Mailchimp· Track opens / clicks / revenue (reporting)
13:511:51Set up a welcome automation flowShows the automation builder, selecting a welcome flow template, and configuring triggers and actions within the visual workflow editor.Mailchimp· Build a welcome / drip automation
Track opens / clicks / revenue (reporting) →
12:580:53Review Mailchimp campaign analyticsCurrentExplains how to access the campaign report to view open rates, click rates, bounce rates, and industry benchmarks.@KevinStratvert
6:090:21Transactional Dashboard and StatsA walkthrough of the transactional dashboard showing monthly sends, deliverability graphs, and date filtering.@mailchimp
10:030:50Advanced Transactional ReportingExploring per-message tracking, geographic interaction data, and the 'Compare Stats' tab for custom search filters.@mailchimp
15:230:59Analyzing Mailchimp email analyticsA brief look at the Mailchimp analytics dashboard showing revenue, order rates, and click-through performance data.@tech.express
9:103:41Viewing Mailchimp Campaign Analytics in SalesforceDemonstration of how Mailchimp campaign data, including opens and clicks, appears within Salesforce dashboards and on individual contact records.@consultcoacto
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