Mailchimp: Set up a welcome email automation

All demos from “MAILCHIMP TUTORIAL 2025 (For Beginners) - Step by Step Email Marketing Guide”

1. 3:192:49Create a Mailchimp accountStep-by-step walkthrough of signing up for a free Mailchimp account, activating it via email, and completing the initial business profile setup.Mailchimp· Deliverability & setup
2. 6:434:42Configure audience settings and double opt-inHow to manage audience settings, rename lists, enable double opt-in for verification, and set default sender details.Mailchimp· Audience & data
3. 11:328:01Design an email template in MailchimpUsing the Mailchimp classic builder to customize layouts, change background colors, edit text, and add links to images.Mailchimp· Design a newsletter / email (drag-and-drop editor)
4. 23:484:32Create image groups and social footersDemonstration of adding image groups to a template, linking them to external URLs, and configuring social media icons in the footer.Mailchimp· Use / customize email templates
5. 30:391:41Connect Mailchimp to WordPress via APIHow to generate a Mailchimp API key and use the 'Mailchimp for WordPress' plugin to sync a website with an email list.Mailchimp· Integrate with Shopify / store / CRM / other apps
6. 32:375:18Create and embed a signup form with custom CSSBuilding a signup form in Mailchimp, applying custom CSS for styling, and embedding it into a WordPress sidebar using shortcodes.Mailchimp· Create an email signup / subscription form
7. 38:189:19Set up an exit-intent popupUsing the Hustle plugin to create a popup, connecting it to Mailchimp, and setting display rules like scroll depth and exit intent.Mailchimp· Add an opt-in popup
8. 47:462:28Send a plain text email campaignWalkthrough of creating a plain text campaign, verifying the sending domain, and broadcasting to the entire audience.Mailchimp· Send a broadcast campaign
9. 50:211:44Send a regular HTML email campaignSelecting a saved template and sending a formatted HTML newsletter to subscribers.Mailchimp· Send a broadcast campaign
10. 52:052:18Set up a welcome email automationCurrentCreating an automated welcome email triggered when a new subscriber joins the list, including setting the delivery delay.Mailchimp· Build a welcome / drip automation
11. 55:162:43Connect Mailchimp to WooCommerceInstalling the Mailchimp for WooCommerce plugin and enabling the 'subscribe at checkout' feature.Mailchimp· Integrate with Shopify / store / CRM / other apps
12. 59:454:10Create a first-time customer thank you automationSetting up an automated thank you email for new customers that includes a dynamic promo code for future purchases.Mailchimp· Set up a post-purchase / win-back flow
13. 1:04:572:08Configure abandoned cart recovery emailsActivating the abandoned cart automation in Mailchimp to automatically pull product data from a WooCommerce cart and email the user.Mailchimp· Set up an abandoned-cart flow (ecommerce)
14. Watch “MAILCHIMP TUTORIAL 2025 (For Beginners) - Step by Step Email Marketing Guide” →

Build a welcome / drip automation

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1. 13:511:51Set up a welcome automation flowShows the automation builder, selecting a welcome flow template, and configuring triggers and actions within the visual workflow editor.Kevin Stratvert
2. 52:052:18Set up a welcome email automationCurrentCreating an automated welcome email triggered when a new subscriber joins the list, including setting the delivery delay.BizatWeb
3. 0:301:35Setting up a Mailchimp Welcome AutomationThe video demonstrates navigating to the Automations tab and selecting a pre-made welcome email automation trigger for new signups.Just Kristers
4. 10:532:44Set up a welcome automation with conditional logicDemonstrates building a multi-step automation journey that triggers on signup, includes a wait period, and uses an if/else branch based on email open behavior.Kevin Stratvert