demobook

Design a newsletter with Mailchimp's email builder

Demo summary

A walkthrough of creating a campaign, selecting a minimal layout, and using the editor to add logos, text, images, and styled call-to-action buttons.

Step-by-step

  1. Click on Campaigns in the left sidebar and select Create
  2. Choose a basic template and select the minimal layout
  3. Click the logo element and select Set Logo to upload your brand image
  4. Drag and drop content blocks or click existing ones to edit text and images
  5. Click the CTA button to set the link destination and style the shape and color
  6. Add social media links to the footer section
  7. Preview the email on mobile and uncheck Link desktop and mobile styles if specific mobile adjustments are needed
  8. Send a test message to yourself before finishing

Options

  • Design from scratch or use a fully designed template
  • Scale images using a slider
  • Edit text via the toolbar or directly in HTML code
  • Link buttons to a website, email address, or phone number
  • Change button shapes (e.g., pill shape) and remove borders

Watch out for

  • The Mailchimp logo in the footer can only be removed on a paid plan
  • The mailing address is a required part of the footer and will be included by Mailchimp even if deleted in the editor

Tips

  • Use a basic or minimal layout rather than a fully designed template for a modern newsletter look
  • Use keyboard shortcuts like Control+B or Control+I to style text quickly
  • Always preview how the email looks on mobile before saving
  • Send a test message to yourself to verify the final result

Highlights

Just like the landing page editor, you can drag and drop content blocks onto your email.

All demos from “Mailchimp Tutorial for Beginners – Learn Email Marketing in 2026

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  2. 6:343:25Design a newsletter with Mailchimp's email builderCurrentA walkthrough of creating a campaign, selecting a minimal layout, and using the editor to add logos, text, images, and styled call-to-action buttons.MailchimpDesign a newsletter / email (drag-and-drop editor)
  3. 10:230:46Authenticate your sending domain in MailchimpShows the navigation to account settings and the domain section to start the authentication process to improve deliverability.MailchimpAuthenticate sending domain (SPF/DKIM/DMARC)
  4. 11:091:49Configure and send a Mailchimp campaignDemonstrates setting up the 'To' and 'From' fields, adding merge tags for personalization, writing subject lines, and finally sending the email.MailchimpSend a broadcast campaign
  5. 12:580:53Review Mailchimp campaign analyticsExplains how to access the campaign report to view open rates, click rates, bounce rates, and industry benchmarks.MailchimpTrack opens / clicks / revenue (reporting)
  6. 13:511:51Set up a welcome automation flowShows the automation builder, selecting a welcome flow template, and configuring triggers and actions within the visual workflow editor.MailchimpBuild a welcome / drip automation
  7. Watch “Mailchimp Tutorial for Beginners – Learn Email Marketing in 2026” →

Design a newsletter / email (drag-and-drop editor)

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  2. 11:328:01Design an email template in MailchimpUsing the Mailchimp classic builder to customize layouts, change background colors, edit text, and add links to images.BizatWeb
  3. 0:511:28Insert first name merge tags in MailchimpThe video demonstrates how to select a text block, navigate to the 'more options' menu (three dots), and select the FNAME merge tag to personalize an email greeting.How To with Alex
  4. 2:031:23Customizing the Welcome Email ContentThe creator shows how to use the drag-and-drop editor to personalize the welcome message and configure the sending schedule.Just Kristers
  5. 7:475:12Designing an email campaign with MailchimpA walkthrough of the Mailchimp email builder, showing how to select a template, edit text using AI assistance, add logos, and insert GIFs.Tech Express
  6. 0:391:11Navigating the Mailchimp Campaign EditorThe video demonstrates navigating to the campaigns section and selecting a sample template to begin the editing process using Mailchimp's visual editor.How To with Alex
  7. 1:451:53Add Canva designs to a Mailchimp emailShows how to open the email builder, drag an image block, and use the Canva tab within the Content Studio to sync and insert designs directly into a template.Intuit Mailchimp
  8. 1:261:00Add content blocks and imagesDemonstrates using the drag-and-drop editor to add image blocks and pull assets from the Content Studio or Canva integration.Intuit Mailchimp
  9. 4:480:54Styling sections and using AI AssistShows how to set universal background colors and use AI Assist to rewrite headlines or change text tone.Intuit Mailchimp
  10. 5:490:47Mobile-specific styling and optimizationDemonstrates how to un-link desktop and mobile styles to adjust button size and padding specifically for mobile devices.Intuit Mailchimp
  11. 8:331:06Create HTML Templates for Transactional EmailShows the process of creating a new template, using the HTML editor, and adding dynamic content like merge tags or handlebars.Intuit Mailchimp
  12. 5:403:31Design an email campaign with Mailchimp AI and editorShows how to use AI to generate subject lines, set a specific send time, and use the drag-and-drop editor to add logos, text, and images to an email campaign.Kevin Stratvert