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Mailchimp: Create HTML Templates for Transactional Email

MailchimpTry it →Watch full video →Intuit MailchimpIntuit Mailchimp·

Demo summary

Shows the process of creating a new template, using the HTML editor, and adding dynamic content like merge tags or handlebars.

Step-by-step

  1. Navigate to the Outbound page and select Templates
  2. Click Create a Template
  3. Enter a template name and click Start Coding
  4. Type or paste your HTML directly into the editor
  5. Insert merge tags or handlebars to add dynamic content
  6. Preview and test the template
  7. Save the template as a draft or click Publish

Options

  • Import a template created in Mailchimp Marketing
  • Use merge tags for personalization
  • Use handlebars for dynamic content

Watch out for

  • Inline your CSS within specific HTML elements for best performance
  • Audience information is not stored in transactional accounts; data must be passed via API call

Tips

  • Include styles within the HTML for specific elements like paragraphs

All demos from “How to Use Mailchimp Transactional Email”

  1. 2:151:47Verify and Authenticate Sending DomainsStep-by-step guide on adding a domain, verifying it via email or DNS, and configuring DKIM and DMARC records within the Mailchimp Transactional interface.MailchimpAuthenticate sending domain (SPF/DKIM/DMARC)
  2. 4:020:39Generate API Keys for Transactional EmailHow to create and secure a new API key in the settings menu to connect your website or integration to Mailchimp Transactional.MailchimpSet up transactional email (API / SMTP)
  3. 4:541:15Using Test Mode and Test API KeysDemonstrates how to create a Test API Key and toggle 'Test Mode' to simulate bounces and spam complaints without affecting account reputation.MailchimpSet up transactional email (API / SMTP)
  4. 6:090:21Transactional Dashboard and StatsA walkthrough of the transactional dashboard showing monthly sends, deliverability graphs, and date filtering.MailchimpTrack opens / clicks / revenue (reporting)
  5. 7:310:24Reviewing Outbound Email StatusHow to use the Outbound page to check delivery status and view content for bounced emails.MailchimpImprove deliverability / avoid spam
  6. 8:331:06Create HTML Templates for Transactional EmailCurrentShows the process of creating a new template, using the HTML editor, and adding dynamic content like merge tags or handlebars.MailchimpDesign a newsletter / email (drag-and-drop editor)
  7. 9:390:24Sync Marketing Templates to TransactionalDemonstrates how to push an existing template from the Mailchimp Marketing side over to the Transactional (Mandrill) side.MailchimpUse / customize email templates
  8. 10:030:50Advanced Transactional ReportingExploring per-message tracking, geographic interaction data, and the 'Compare Stats' tab for custom search filters.MailchimpTrack opens / clicks / revenue (reporting)
  9. Watch “How to Use Mailchimp Transactional Email” →

Design a newsletter / email (drag-and-drop editor)

  1. 6:343:25Design a newsletter with Mailchimp's email builderA walkthrough of creating a campaign, selecting a minimal layout, and using the editor to add logos, text, images, and styled call-to-action buttons.Kevin Stratvert
  2. 11:328:01Design an email template in MailchimpUsing the Mailchimp classic builder to customize layouts, change background colors, edit text, and add links to images.BizatWeb
  3. 0:511:28Insert first name merge tags in MailchimpThe video demonstrates how to select a text block, navigate to the 'more options' menu (three dots), and select the FNAME merge tag to personalize an email greeting.How To with Alex
  4. 2:031:23Customizing the Welcome Email ContentThe creator shows how to use the drag-and-drop editor to personalize the welcome message and configure the sending schedule.Just Kristers
  5. 7:475:12Designing an email campaign with MailchimpA walkthrough of the Mailchimp email builder, showing how to select a template, edit text using AI assistance, add logos, and insert GIFs.Tech Express
  6. 0:391:11Navigating the Mailchimp Campaign EditorThe video demonstrates navigating to the campaigns section and selecting a sample template to begin the editing process using Mailchimp's visual editor.How To with Alex
  7. 1:451:53Add Canva designs to a Mailchimp emailShows how to open the email builder, drag an image block, and use the Canva tab within the Content Studio to sync and insert designs directly into a template.Intuit Mailchimp
  8. 1:261:00Add content blocks and imagesDemonstrates using the drag-and-drop editor to add image blocks and pull assets from the Content Studio or Canva integration.Intuit Mailchimp
  9. 4:480:54Styling sections and using AI AssistShows how to set universal background colors and use AI Assist to rewrite headlines or change text tone.Intuit Mailchimp
  10. 5:490:47Mobile-specific styling and optimizationDemonstrates how to un-link desktop and mobile styles to adjust button size and padding specifically for mobile devices.Intuit Mailchimp
  11. 8:331:06Create HTML Templates for Transactional EmailCurrentShows the process of creating a new template, using the HTML editor, and adding dynamic content like merge tags or handlebars.Intuit Mailchimp
  12. 5:403:31Design an email campaign with Mailchimp AI and editorShows how to use AI to generate subject lines, set a specific send time, and use the drag-and-drop editor to add logos, text, and images to an email campaign.Kevin Stratvert
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