demobook

Mailchimp: Add content blocks and images

Demo summary

Demonstrates using the drag-and-drop editor to add image blocks and pull assets from the Content Studio or Canva integration.

Step-by-step

  1. Navigate to the Layouts tab to visualize columned areas for design elements
  2. Return to the Content tab
  3. Drag and drop an Image block into the design area
  4. Click Add Image
  5. Select an image by uploading, browsing the Content Studio, or using connected apps
  6. Click Insert to add the selected image to the template

Options

  • Use pre-built layouts with pre-selected content blocks
  • Pull images directly from a connected Canva account

Watch out for

  • The Canva integration must be connected to pull images directly from that account

Tips

  • Check out layouts before adding content blocks to help visualize the placement of design elements
  • Use the Canva integration so that edits made in Canva are automatically reflected in Mailchimp

All demos from “How to Design & Style Your Email in Mailchimp (2025)

  1. 0:080:54Select and change an email templateShows how to navigate the template library, filter by industry or style, and apply a basic layout to start a campaign.MailchimpUse / customize email templates
  2. 1:261:00Add content blocks and imagesCurrentDemonstrates using the drag-and-drop editor to add image blocks and pull assets from the Content Studio or Canva integration.MailchimpDesign a newsletter / email (drag-and-drop editor)
  3. 2:241:29Set up dynamic content based on tagsShows how to use visibility settings to display different images to different subscribers based on their tags (e.g., 'farmers market' vs 'experienced planter').MailchimpTrigger emails from behavior / events
  4. 3:510:59Add product recommendation blocksDemonstrates dragging a product recommendation feed into the email and configuring it to show recently viewed products from a connected store.MailchimpIntegrate with Shopify / store / CRM / other apps
  5. 4:480:54Styling sections and using AI AssistShows how to set universal background colors and use AI Assist to rewrite headlines or change text tone.MailchimpDesign a newsletter / email (drag-and-drop editor)
  6. 5:490:47Mobile-specific styling and optimizationDemonstrates how to un-link desktop and mobile styles to adjust button size and padding specifically for mobile devices.MailchimpDesign a newsletter / email (drag-and-drop editor)
  7. Watch “How to Design & Style Your Email in Mailchimp (2025)” →

Design a newsletter / email (drag-and-drop editor)

  1. 6:343:25Design a newsletter with Mailchimp's email builderA walkthrough of creating a campaign, selecting a minimal layout, and using the editor to add logos, text, images, and styled call-to-action buttons.Kevin Stratvert
  2. 11:328:01Design an email template in MailchimpUsing the Mailchimp classic builder to customize layouts, change background colors, edit text, and add links to images.BizatWeb
  3. 0:511:28Insert first name merge tags in MailchimpThe video demonstrates how to select a text block, navigate to the 'more options' menu (three dots), and select the FNAME merge tag to personalize an email greeting.How To with Alex
  4. 2:031:23Customizing the Welcome Email ContentThe creator shows how to use the drag-and-drop editor to personalize the welcome message and configure the sending schedule.Just Kristers
  5. 7:475:12Designing an email campaign with MailchimpA walkthrough of the Mailchimp email builder, showing how to select a template, edit text using AI assistance, add logos, and insert GIFs.Tech Express
  6. 0:391:11Navigating the Mailchimp Campaign EditorThe video demonstrates navigating to the campaigns section and selecting a sample template to begin the editing process using Mailchimp's visual editor.How To with Alex
  7. 1:451:53Add Canva designs to a Mailchimp emailShows how to open the email builder, drag an image block, and use the Canva tab within the Content Studio to sync and insert designs directly into a template.Intuit Mailchimp
  8. 1:261:00Add content blocks and imagesCurrentDemonstrates using the drag-and-drop editor to add image blocks and pull assets from the Content Studio or Canva integration.Intuit Mailchimp
  9. 4:480:54Styling sections and using AI AssistShows how to set universal background colors and use AI Assist to rewrite headlines or change text tone.Intuit Mailchimp
  10. 5:490:47Mobile-specific styling and optimizationDemonstrates how to un-link desktop and mobile styles to adjust button size and padding specifically for mobile devices.Intuit Mailchimp
  11. 8:331:06Create HTML Templates for Transactional EmailShows the process of creating a new template, using the HTML editor, and adding dynamic content like merge tags or handlebars.Intuit Mailchimp
  12. 5:403:31Design an email campaign with Mailchimp AI and editorShows how to use AI to generate subject lines, set a specific send time, and use the drag-and-drop editor to add logos, text, and images to an email campaign.Kevin Stratvert