Mailchimp: Configure abandoned cart recovery emails
Mailchimp
Demo summary
Activating the abandoned cart automation in Mailchimp to automatically pull product data from a WooCommerce cart and email the user.
Step-by-step
- Click on Create and select Emails
- Select Automated and choose the Abandoned Cart option
- Click Begin to start the automation setup
- Click Design Email and select a template
- Replace the placeholder logo with your own brand logo
- Add a coupon code block to the email if desired
- Click Save and Close, then Save and Continue
- Click Start Sending and confirm by clicking Start
Options
- Use free templates provided by Mailchimp
- Include a 'You might also like' section to show different products after checkout
- Provide a coupon code with an expiration date to incentivize the purchase
Tips
- Use the middle template as a starting point
- Do not manually edit the product code block; Mailchimp automatically pulls the specific items the customer left in their cart
- Offer coupon codes within the email to help bring customers back to the website
Highlights
“it's very easy just go here click on create click on emails click on automated”
All demos from “MAILCHIMP TUTORIAL 2025 (For Beginners) - Step by Step Email Marketing Guide”
- 3:192:49Create a Mailchimp accountStep-by-step walkthrough of signing up for a free Mailchimp account, activating it via email, and completing the initial business profile setup.Mailchimp· Deliverability & setup
- 6:434:42Configure audience settings and double opt-inHow to manage audience settings, rename lists, enable double opt-in for verification, and set default sender details.Mailchimp· Audience & data
- 11:328:01Design an email template in MailchimpUsing the Mailchimp classic builder to customize layouts, change background colors, edit text, and add links to images.Mailchimp· Design a newsletter / email (drag-and-drop editor)
- 23:484:32Create image groups and social footersDemonstration of adding image groups to a template, linking them to external URLs, and configuring social media icons in the footer.Mailchimp· Use / customize email templates
- 30:391:41Connect Mailchimp to WordPress via APIHow to generate a Mailchimp API key and use the 'Mailchimp for WordPress' plugin to sync a website with an email list.Mailchimp· Integrate with Shopify / store / CRM / other apps
- 32:375:18Create and embed a signup form with custom CSSBuilding a signup form in Mailchimp, applying custom CSS for styling, and embedding it into a WordPress sidebar using shortcodes.Mailchimp· Create an email signup / subscription form
- 38:189:19Set up an exit-intent popupUsing the Hustle plugin to create a popup, connecting it to Mailchimp, and setting display rules like scroll depth and exit intent.Mailchimp· Add an opt-in popup
- 47:462:28Send a plain text email campaignWalkthrough of creating a plain text campaign, verifying the sending domain, and broadcasting to the entire audience.Mailchimp· Send a broadcast campaign
- 50:211:44Send a regular HTML email campaignSelecting a saved template and sending a formatted HTML newsletter to subscribers.Mailchimp· Send a broadcast campaign
- 52:052:18Set up a welcome email automationCreating an automated welcome email triggered when a new subscriber joins the list, including setting the delivery delay.Mailchimp· Build a welcome / drip automation
- 55:162:43Connect Mailchimp to WooCommerceInstalling the Mailchimp for WooCommerce plugin and enabling the 'subscribe at checkout' feature.Mailchimp· Integrate with Shopify / store / CRM / other apps
- 59:454:10Create a first-time customer thank you automationSetting up an automated thank you email for new customers that includes a dynamic promo code for future purchases.Mailchimp· Set up a post-purchase / win-back flow
- 1:04:572:08Configure abandoned cart recovery emailsCurrentActivating the abandoned cart automation in Mailchimp to automatically pull product data from a WooCommerce cart and email the user.Mailchimp· Set up an abandoned-cart flow (ecommerce)
- Watch “MAILCHIMP TUTORIAL 2025 (For Beginners) - Step by Step Email Marketing Guide” →
Set up an abandoned-cart flow (ecommerce)
- 1:04:572:08Configure abandoned cart recovery emailsCurrentActivating the abandoned cart automation in Mailchimp to automatically pull product data from a WooCommerce cart and email the user.BizatWeb