Mailchimp: Set up a welcome automation flow

Mailchimp Tutorial for Beginners – Learn Email Marketing in 2026 →

1. 1:315:03Create a lead-capture landing page in MailchimpThe video demonstrates how to select a landing page template, use the drag-and-drop editor to change background images and text, add form fields like 'First Name', and publish the page.Mailchimp· Build a lead-capture landing page
2. 6:343:25Design a newsletter with Mailchimp's email builderA walkthrough of creating a campaign, selecting a minimal layout, and using the editor to add logos, text, images, and styled call-to-action buttons.Mailchimp· Design a newsletter / email (drag-and-drop editor)
3. 10:230:46Authenticate your sending domain in MailchimpShows the navigation to account settings and the domain section to start the authentication process to improve deliverability.Mailchimp· Authenticate sending domain (SPF/DKIM/DMARC)
4. 11:091:49Configure and send a Mailchimp campaignDemonstrates setting up the 'To' and 'From' fields, adding merge tags for personalization, writing subject lines, and finally sending the email.Mailchimp· Send a broadcast campaign
5. 12:580:53Review Mailchimp campaign analyticsExplains how to access the campaign report to view open rates, click rates, bounce rates, and industry benchmarks.Mailchimp· Track opens / clicks / revenue (reporting)
6. 13:511:51Set up a welcome automation flowCurrentShows the automation builder, selecting a welcome flow template, and configuring triggers and actions within the visual workflow editor.Mailchimp· Build a welcome / drip automation

Build a welcome / drip automation →

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1. 10:532:44Set up a welcome automation with conditional logicDemonstrates building a multi-step automation journey that triggers on signup, includes a wait period, and uses an if/else branch based on email open behavior.@KevinStratvert
2. 4:222:00Create a repeat customer automation journeyDemonstrates selecting a suggested automation, using the Customer Journey Builder, and configuring triggers based on QuickBooks purchase history.@mailchimp
3. 13:511:51Set up a welcome automation flowCurrentShows the automation builder, selecting a welcome flow template, and configuring triggers and actions within the visual workflow editor.@KevinStratvert
4. 0:301:35Setting up a Mailchimp Welcome AutomationThe video demonstrates navigating to the Automations tab and selecting a pre-made welcome email automation trigger for new signups.@JustKristers
5. 52:052:18Set up a welcome email automationCreating an automated welcome email triggered when a new subscriber joins the list, including setting the delivery delay.@bizatweb