Mailchimp: Preview and test merge tags
Mailchimp
Demo summary
Shows how to use the preview mode and 'send a test email' feature to verify that merge tag placeholders are correctly positioned before sending.
Step-by-step
- Click the preview button in the top right corner
- Review the merge tag placeholders in preview mode
- Select the 'send a test email' feature to verify the final appearance
Options
- Use 'send a test email' for an exact subscriber-view verification
Watch out for
- The preview may show FNAME in brackets instead of a real name; it transforms upon the actual send
Tips
- Always verify merge tags are working correctly before sending to a large list
- Use preview mode to double-check that tags populate as intended
Highlights
“In just a few simple steps, you've made your emails 10 times more personal and engaging.”
All demos from “How To Apply Merge Tags In Mailchimp (Easiest Way) (2026 Guide)”
- 0:511:28Insert first name merge tags in MailchimpThe video demonstrates how to select a text block, navigate to the 'more options' menu (three dots), and select the FNAME merge tag to personalize an email greeting.Mailchimp· Design a newsletter / email (drag-and-drop editor)
- 2:190:30Preview and test merge tagsCurrentShows how to use the preview mode and 'send a test email' feature to verify that merge tag placeholders are correctly positioned before sending.Mailchimp· Send a broadcast campaign
- Watch “How To Apply Merge Tags In Mailchimp (Easiest Way) (2026 Guide)” →
Send a broadcast campaign
11:091:49Configure and send a Mailchimp campaignDemonstrates setting up the 'To' and 'From' fields, adding merge tags for personalization, writing subject lines, and finally sending the email.Kevin Stratvert
47:462:28Send a plain text email campaignWalkthrough of creating a plain text campaign, verifying the sending domain, and broadcasting to the entire audience.BizatWeb- 50:211:44Send a regular HTML email campaignSelecting a saved template and sending a formatted HTML newsletter to subscribers.BizatWeb
12:591:00Sending a test email in MailchimpThe video shows how to send a test email to verify the design and layout before launching a full campaign.Tech Express
1:500:52Selecting Bulk Recipients in MailchimpShows the process of choosing recipients for a bulk email, including pasting addresses, selecting all subscribers, or using tags and segments.How To with Alex- 2:190:30Preview and test merge tagsCurrentShows how to use the preview mode and 'send a test email' feature to verify that merge tag placeholders are correctly positioned before sending.How To with Alex