Insert first name merge tags in Mailchimp
Mailchimp
Demo summary
The video demonstrates how to select a text block, navigate to the 'more options' menu (three dots), and select the FNAME merge tag to personalize an email greeting.
Step-by-step
- Select the text block where you want to add the subscriber's name
- Highlight the specific text to be replaced or the insertion point
- Click the three dots icon in the upper right toolbar to open the 'More options' menu
- Select 'Merge tag' from the dropdown menu
- Choose 'FNAME' from the list of available tags
- Adjust punctuation and spacing around the inserted tag to ensure it reads smoothly
- Click the preview button in the top right corner to verify the tag is working
Options
- Use merge tags for other data like email address or birthday
Watch out for
- The toolbar may not appear immediately; you may need to hover your mouse over the selected text for it to pop up
Tips
- Position the tag carefully with proper spacing (e.g., 'Happy Birthday FNAME') so it doesn't look automated
- Always preview the email before sending to a large list to ensure the merge tag pulls data correctly
Highlights
“It's kind of like magic. You put in a code and Mailchimp swaps it for the real data”
All demos from “How To Apply Merge Tags In Mailchimp (Easiest Way) (2026 Guide)”
- 0:511:28Insert first name merge tags in MailchimpCurrentThe video demonstrates how to select a text block, navigate to the 'more options' menu (three dots), and select the FNAME merge tag to personalize an email greeting.Mailchimp· Design a newsletter / email (drag-and-drop editor)
- 2:190:30Preview and test merge tagsShows how to use the preview mode and 'send a test email' feature to verify that merge tag placeholders are correctly positioned before sending.Mailchimp· Send a broadcast campaign
- Watch “How To Apply Merge Tags In Mailchimp (Easiest Way) (2026 Guide)” →
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