Configure and send a Mailchimp campaign

Mailchimp Tutorial for Beginners – Learn Email Marketing in 2026 →

1. 1:315:03Create a lead-capture landing page in MailchimpThe video demonstrates how to select a landing page template, use the drag-and-drop editor to change background images and text, add form fields like 'First Name', and publish the page.Mailchimp· Build a lead-capture landing page
2. 6:343:25Design a newsletter with Mailchimp's email builderA walkthrough of creating a campaign, selecting a minimal layout, and using the editor to add logos, text, images, and styled call-to-action buttons.Mailchimp· Design a newsletter / email (drag-and-drop editor)
3. 10:230:46Authenticate your sending domain in MailchimpShows the navigation to account settings and the domain section to start the authentication process to improve deliverability.Mailchimp· Authenticate sending domain (SPF/DKIM/DMARC)
4. 11:091:49Configure and send a Mailchimp campaignCurrentDemonstrates setting up the 'To' and 'From' fields, adding merge tags for personalization, writing subject lines, and finally sending the email.Mailchimp· Send a broadcast campaign
5. 12:580:53Review Mailchimp campaign analyticsExplains how to access the campaign report to view open rates, click rates, bounce rates, and industry benchmarks.Mailchimp· Track opens / clicks / revenue (reporting)
6. 13:511:51Set up a welcome automation flowShows the automation builder, selecting a welcome flow template, and configuring triggers and actions within the visual workflow editor.Mailchimp· Build a welcome / drip automation

Send a broadcast campaign →

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1. 11:091:49Configure and send a Mailchimp campaignCurrentDemonstrates setting up the 'To' and 'From' fields, adding merge tags for personalization, writing subject lines, and finally sending the email.@KevinStratvert
2. 12:591:00Sending a test email in MailchimpThe video shows how to send a test email to verify the design and layout before launching a full campaign.@tech.express
3. 1:500:52Selecting Bulk Recipients in MailchimpShows the process of choosing recipients for a bulk email, including pasting addresses, selecting all subscribers, or using tags and segments.@HowToWithAlex-r1l
4. 2:190:30Preview and test merge tagsShows how to use the preview mode and 'send a test email' feature to verify that merge tag placeholders are correctly positioned before sending.@HowToWithAlex-r1l
5. 47:462:28Send a plain text email campaignWalkthrough of creating a plain text campaign, verifying the sending domain, and broadcasting to the entire audience.@bizatweb
6. 50:211:44Send a regular HTML email campaignSelecting a saved template and sending a formatted HTML newsletter to subscribers.@bizatweb