Mailchimp: Create a first-time customer thank you automation

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BizatWeb·Nov 2025

Demo summary

Setting up an automated thank you email for new customers that includes a dynamic promo code for future purchases.

Step-by-step

Click the Create (pencil) icon and select Emails.
Choose Automated and select the E-commerce tab.
Select Thank first-time customers and choose your subscriber list.
Edit the delay trigger (e.g., 1 hour, immediately, or days) and click Begin.
Design your email by entering the subject line and selecting a template.
Drag the Promo Code block into your email layout.
Select your specific promo code (e.g., SAVE10) from the block settings.
Click Save and Continue, then click Start Sending to activate the automation.

Options

Retarget site visitors
Follow up on purchases
Recover abandoned carts
Win back lapsed customers
Set promo code expiry dates
Link specific products within the email

Watch out for

The promo code must be created in your connected store first for it to appear in the Mailchimp promo block dropdown.

Tips

Keep the delivery delay at 1 hour for the best results.
Include a banner in your email template specifically highlighting the discount percentage.
Write a 'beautiful text' to announce the good news of the coupon to the customer.

Highlights

“it was super simple, super easy to create automation.”

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Set up a post-purchase / win-back flow

59:454:10Create a first-time customer thank you automationCurrentSetting up an automated thank you email for new customers that includes a dynamic promo code for future purchases.BizatWeb