Mailchimp: Advanced Transactional Reporting
Mailchimp
Demo summary
Exploring per-message tracking, geographic interaction data, and the 'Compare Stats' tab for custom search filters.
Step-by-step
- Navigate to the Reports section to view per-message performance
- Click on a location to view interaction data by geographic area
- Review the top email clients and operating systems lists
- Select the Compare Stats tab to analyze specific groups of emails
- Apply custom search filters to refine your comparison
Options
- Compare different groups of emails based on custom search filters
Tips
- Test your emails if you notice clicks are significantly higher or lower on specific clients or operating systems to ensure they are displaying correctly
All demos from “How to Use Mailchimp Transactional Email”
- 2:151:47Verify and Authenticate Sending DomainsStep-by-step guide on adding a domain, verifying it via email or DNS, and configuring DKIM and DMARC records within the Mailchimp Transactional interface.Mailchimp· Authenticate sending domain (SPF/DKIM/DMARC)
- 4:020:39Generate API Keys for Transactional EmailHow to create and secure a new API key in the settings menu to connect your website or integration to Mailchimp Transactional.Mailchimp· Set up transactional email (API / SMTP)
- 4:541:15Using Test Mode and Test API KeysDemonstrates how to create a Test API Key and toggle 'Test Mode' to simulate bounces and spam complaints without affecting account reputation.Mailchimp· Set up transactional email (API / SMTP)
- 6:090:21Transactional Dashboard and StatsA walkthrough of the transactional dashboard showing monthly sends, deliverability graphs, and date filtering.Mailchimp· Track opens / clicks / revenue (reporting)
- 7:310:24Reviewing Outbound Email StatusHow to use the Outbound page to check delivery status and view content for bounced emails.Mailchimp· Improve deliverability / avoid spam
- 8:331:06Create HTML Templates for Transactional EmailShows the process of creating a new template, using the HTML editor, and adding dynamic content like merge tags or handlebars.Mailchimp· Design a newsletter / email (drag-and-drop editor)
- 9:390:24Sync Marketing Templates to TransactionalDemonstrates how to push an existing template from the Mailchimp Marketing side over to the Transactional (Mandrill) side.Mailchimp· Use / customize email templates
- 10:030:50Advanced Transactional ReportingCurrentExploring per-message tracking, geographic interaction data, and the 'Compare Stats' tab for custom search filters.Mailchimp· Track opens / clicks / revenue (reporting)
- Watch “How to Use Mailchimp Transactional Email” →
Track opens / clicks / revenue (reporting)
12:580:53Review Mailchimp campaign analyticsExplains how to access the campaign report to view open rates, click rates, bounce rates, and industry benchmarks.Kevin Stratvert
15:230:59Analyzing Mailchimp email analyticsA brief look at the Mailchimp analytics dashboard showing revenue, order rates, and click-through performance data.Tech Express- 6:090:21Transactional Dashboard and StatsA walkthrough of the transactional dashboard showing monthly sends, deliverability graphs, and date filtering.Intuit Mailchimp
- 10:030:50Advanced Transactional ReportingCurrentExploring per-message tracking, geographic interaction data, and the 'Compare Stats' tab for custom search filters.Intuit Mailchimp
9:103:41Viewing Mailchimp Campaign Analytics in SalesforceDemonstration of how Mailchimp campaign data, including opens and clicks, appears within Salesforce dashboards and on individual contact records.Coacto | Salesforce Consulting