Mailchimp: Styling sections and using AI Assist

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Intuit Mailchimp·Mar 2025

Demo summary

Shows how to set universal background colors and use AI Assist to rewrite headlines or change text tone.

Step-by-step

Click the Styles tab to set the universal feel of the email
Select a specific section like Header, Body, or Footer to apply localized background colors
Click a single content block to adjust specific font types or sizes
Select text and click Quick Actions from AI Assist to change tone or shorten text
Click Custom within AI Assist to enter a specific prompt for text generation

Options

Set background color for the entire email
Set background color for specific sections only
Adjust font styles for individual headlines
Use AI Assist to change tone, shorten text, or generate custom content

Tips

Use AI Assist to help speed along creativity when struggling to come up with fresh headline ideas

All demos from “How to Design & Style Your Email in Mailchimp (2025)”

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1:261:00Add content blocks and imagesDemonstrates using the drag-and-drop editor to add image blocks and pull assets from the Content Studio or Canva integration.Mailchimp· Design a newsletter / email (drag-and-drop editor)
2:241:29Set up dynamic content based on tagsShows how to use visibility settings to display different images to different subscribers based on their tags (e.g., 'farmers market' vs 'experienced planter').Mailchimp· Trigger emails from behavior / events
3:510:59Add product recommendation blocksDemonstrates dragging a product recommendation feed into the email and configuring it to show recently viewed products from a connected store.Mailchimp· Integrate with Shopify / store / CRM / other apps
4:480:54Styling sections and using AI AssistCurrentShows how to set universal background colors and use AI Assist to rewrite headlines or change text tone.Mailchimp· Design a newsletter / email (drag-and-drop editor)
5:490:47Mobile-specific styling and optimizationDemonstrates how to un-link desktop and mobile styles to adjust button size and padding specifically for mobile devices.Mailchimp· Design a newsletter / email (drag-and-drop editor)
Watch “How to Design & Style Your Email in Mailchimp (2025)” →

Design a newsletter / email (drag-and-drop editor)

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4:480:54Styling sections and using AI AssistCurrentShows how to set universal background colors and use AI Assist to rewrite headlines or change text tone.Intuit Mailchimp
5:490:47Mobile-specific styling and optimizationDemonstrates how to un-link desktop and mobile styles to adjust button size and padding specifically for mobile devices.Intuit Mailchimp
8:331:06Create HTML Templates for Transactional EmailShows the process of creating a new template, using the HTML editor, and adding dynamic content like merge tags or handlebars.Intuit Mailchimp
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