Create custom groups in Mailchimp
Mailchimp
Demo summary
The video demonstrates navigating to the Audience section, selecting Groups, and creating a new group category with radio button options for subscriber organization.
Step-by-step
- Log into your Mailchimp account
- Click on Audience in the left-hand sidebar
- Select Manage Audience or the more options button at the top
- Click Groups from the dropdown menu
- Click the Create Groups button
- Select the Radio Buttons group type
- Enter a title in the Group Category box
- List specific groups under Group Options
- Click Create Group
Options
- Checkboxes (allows multiple selections)
- Drop down
- Hidden
- Add multiple group options/cities simultaneously
Watch out for
- The interface may shift slightly, requiring you to look for 'Manage Audience' or a 'more options' button
Tips
- Be patient during loading if you have a large subscriber list
- Use radio buttons to ensure each contact fits neatly into only one category
- Double-check your spelling before clicking create
Highlights
“Mailchimp will save your new group setup just like that.”
All demos from “How To Organize Your Mailchimp Audience (Easiest Way) (2026 Guide)”
- 0:241:51Create custom groups in MailchimpCurrentThe video demonstrates navigating to the Audience section, selecting Groups, and creating a new group category with radio button options for subscriber organization.Mailchimp· Tag & manage subscribers
- 2:150:42Add contacts to Mailchimp groupsShows how to select specific contacts from the audience list and assign them to a newly created group category.Mailchimp· Tag & manage subscribers
- Watch “How To Organize Your Mailchimp Audience (Easiest Way) (2026 Guide)” →
Tag & manage subscribers
0:201:10Tagging contacts from the contact tableDemonstrates how to select specific contacts or all contacts in the audience table and apply a new or existing tag.Intuit Mailchimp- 1:300:29Removing tags from contactsShows two methods for removing tags: using the bulk action menu in the contact table and clicking the 'X' on a specific contact's profile page.Intuit Mailchimp
- 1:591:01Bulk tagging contacts via email listDemonstrates using the Bulk Tag feature to apply a tag to a list of email addresses pasted directly into Mailchimp.Intuit Mailchimp
- 3:000:14Creating tags and viewing tagged contactsShows how to use the Tags management page to create a new tag from scratch and view all contacts associated with a specific tag.Intuit Mailchimp
- 0:241:51Create custom groups in MailchimpCurrentThe video demonstrates navigating to the Audience section, selecting Groups, and creating a new group category with radio button options for subscriber organization.How To with Alex
- 2:150:42Add contacts to Mailchimp groupsShows how to select specific contacts from the audience list and assign them to a newly created group category.How To with Alex
33:092:21Automated Unsubscribe SyncingShows how the integration automatically updates subscription statuses and opt-outs in Salesforce when a user unsubscribes from a Mailchimp email.Coacto | Salesforce Consulting