Designing an email campaign with Mailchimp
Mailchimp
Demo summary
A walkthrough of the Mailchimp email builder, showing how to select a template, edit text using AI assistance, add logos, and insert GIFs.
Step-by-step
- Enter a subject line and preview text for the email campaign
- Click Design Email to enter the builder
- Apply filters to find a template, ensuring you select the Free plan option if applicable
- Upload a logo to the header section
- Edit the text blocks by pasting content generated from an external AI tool like ChatGPT
- Drag and drop an Image block into the email body
- Click Browse Images and select a GIF to insert into the block
- Click Save and Exit to review the final email preview
Options
- Filter templates by email purpose (e.g., Welcome)
- Toggle between dark or light modes for the Mailchimp footer
- Import your own images or use the built-in GIF search
Watch out for
- The free version of Mailchimp does not allow scheduling for a future date; you must send immediately
- Ensure you select templates labeled as 'Free' to avoid being prompted for a plan upgrade
Tips
- Use a PNG file with no background for your logo to make it look more professional
- Use ChatGPT to quickly generate body copy for your automation or welcome emails
- Add a GIF to the email body to make the content more engaging and 'funny' for subscribers
Highlights
“chat DBD is going to be helping us to create something truly easy”
All demos from “How to Use Mailchimp in 2026 | Beginner Tutorial & Tips”
- 5:102:37Importing contacts to MailchimpThe creator demonstrates how to manually add subscribers to a Mailchimp list by copying and pasting email addresses and names, then tagging them as members.Mailchimp· Import / migrate contacts
- 7:475:12Designing an email campaign with MailchimpCurrentA walkthrough of the Mailchimp email builder, showing how to select a template, edit text using AI assistance, add logos, and insert GIFs.Mailchimp· Design a newsletter / email (drag-and-drop editor)
- 12:591:00Sending a test email in MailchimpThe video shows how to send a test email to verify the design and layout before launching a full campaign.Mailchimp· Send a broadcast campaign
- 13:591:24Creating a landing page in MailchimpDemonstration of selecting a landing page template and linking it to a button within an email campaign.Mailchimp· Build a lead-capture landing page
- 15:230:59Analyzing Mailchimp email analyticsA brief look at the Mailchimp analytics dashboard showing revenue, order rates, and click-through performance data.Mailchimp· Track opens / clicks / revenue (reporting)
- 18:584:36Customizing a Mailchimp landing pageA detailed walkthrough of editing a landing page, including deleting blocks, adding social icons, and importing images via URL.Mailchimp· Build a lead-capture landing page
- 25:071:15Setting up appointments and services in MailchimpThe creator shows how to add a masterclass service with pricing and duration to a Mailchimp site for appointment booking.Mailchimp· Set up a service booking page
- 28:031:00Creating a survey in MailchimpDemonstration of using the Mailchimp survey tool to add checkboxes, text introductions, and custom branding.Mailchimp· Create a survey
- Watch “How to Use Mailchimp in 2026 | Beginner Tutorial & Tips” →
Design a newsletter / email (drag-and-drop editor)
6:343:25Design a newsletter with Mailchimp's email builderA walkthrough of creating a campaign, selecting a minimal layout, and using the editor to add logos, text, images, and styled call-to-action buttons.Kevin Stratvert
11:328:01Design an email template in MailchimpUsing the Mailchimp classic builder to customize layouts, change background colors, edit text, and add links to images.BizatWeb
0:511:28Insert first name merge tags in MailchimpThe video demonstrates how to select a text block, navigate to the 'more options' menu (three dots), and select the FNAME merge tag to personalize an email greeting.How To with Alex
2:031:23Customizing the Welcome Email ContentThe creator shows how to use the drag-and-drop editor to personalize the welcome message and configure the sending schedule.Just Kristers- 7:475:12Designing an email campaign with MailchimpCurrentA walkthrough of the Mailchimp email builder, showing how to select a template, edit text using AI assistance, add logos, and insert GIFs.Tech Express
0:391:11Navigating the Mailchimp Campaign EditorThe video demonstrates navigating to the campaigns section and selecting a sample template to begin the editing process using Mailchimp's visual editor.How To with Alex
1:451:53Add Canva designs to a Mailchimp emailShows how to open the email builder, drag an image block, and use the Canva tab within the Content Studio to sync and insert designs directly into a template.Intuit Mailchimp
1:261:00Add content blocks and imagesDemonstrates using the drag-and-drop editor to add image blocks and pull assets from the Content Studio or Canva integration.Intuit Mailchimp- 4:480:54Styling sections and using AI AssistShows how to set universal background colors and use AI Assist to rewrite headlines or change text tone.Intuit Mailchimp
- 5:490:47Mobile-specific styling and optimizationDemonstrates how to un-link desktop and mobile styles to adjust button size and padding specifically for mobile devices.Intuit Mailchimp
8:331:06Create HTML Templates for Transactional EmailShows the process of creating a new template, using the HTML editor, and adding dynamic content like merge tags or handlebars.Intuit Mailchimp
5:403:31Design an email campaign with Mailchimp AI and editorShows how to use AI to generate subject lines, set a specific send time, and use the drag-and-drop editor to add logos, text, and images to an email campaign.Kevin Stratvert