Design an email template in Mailchimp

All demos from “MAILCHIMP TUTORIAL 2025 (For Beginners) - Step by Step Email Marketing Guide”

1. 3:192:49Create a Mailchimp accountStep-by-step walkthrough of signing up for a free Mailchimp account, activating it via email, and completing the initial business profile setup.Mailchimp· Deliverability & setup
2. 6:434:42Configure audience settings and double opt-inHow to manage audience settings, rename lists, enable double opt-in for verification, and set default sender details.Mailchimp· Audience & data
3. 11:328:01Design an email template in MailchimpCurrentUsing the Mailchimp classic builder to customize layouts, change background colors, edit text, and add links to images.Mailchimp· Design a newsletter / email (drag-and-drop editor)
4. 23:484:32Create image groups and social footersDemonstration of adding image groups to a template, linking them to external URLs, and configuring social media icons in the footer.Mailchimp· Use / customize email templates
5. 30:391:41Connect Mailchimp to WordPress via APIHow to generate a Mailchimp API key and use the 'Mailchimp for WordPress' plugin to sync a website with an email list.Mailchimp· Integrate with Shopify / store / CRM / other apps
6. 32:375:18Create and embed a signup form with custom CSSBuilding a signup form in Mailchimp, applying custom CSS for styling, and embedding it into a WordPress sidebar using shortcodes.Mailchimp· Create an email signup / subscription form
7. 38:189:19Set up an exit-intent popupUsing the Hustle plugin to create a popup, connecting it to Mailchimp, and setting display rules like scroll depth and exit intent.Mailchimp· Add an opt-in popup
8. 47:462:28Send a plain text email campaignWalkthrough of creating a plain text campaign, verifying the sending domain, and broadcasting to the entire audience.Mailchimp· Send a broadcast campaign
9. 50:211:44Send a regular HTML email campaignSelecting a saved template and sending a formatted HTML newsletter to subscribers.Mailchimp· Send a broadcast campaign
10. 52:052:18Set up a welcome email automationCreating an automated welcome email triggered when a new subscriber joins the list, including setting the delivery delay.Mailchimp· Build a welcome / drip automation
11. 55:162:43Connect Mailchimp to WooCommerceInstalling the Mailchimp for WooCommerce plugin and enabling the 'subscribe at checkout' feature.Mailchimp· Integrate with Shopify / store / CRM / other apps
12. 59:454:10Create a first-time customer thank you automationSetting up an automated thank you email for new customers that includes a dynamic promo code for future purchases.Mailchimp· Set up a post-purchase / win-back flow
13. 1:04:572:08Configure abandoned cart recovery emailsActivating the abandoned cart automation in Mailchimp to automatically pull product data from a WooCommerce cart and email the user.Mailchimp· Set up an abandoned-cart flow (ecommerce)
14. Watch “MAILCHIMP TUTORIAL 2025 (For Beginners) - Step by Step Email Marketing Guide” →

Design a newsletter / email (drag-and-drop editor)

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1. 6:343:25Design a newsletter with Mailchimp's email builderA walkthrough of creating a campaign, selecting a minimal layout, and using the editor to add logos, text, images, and styled call-to-action buttons.Kevin Stratvert
2. 11:328:01Design an email template in MailchimpCurrentUsing the Mailchimp classic builder to customize layouts, change background colors, edit text, and add links to images.BizatWeb
3. 0:511:28Insert first name merge tags in MailchimpThe video demonstrates how to select a text block, navigate to the 'more options' menu (three dots), and select the FNAME merge tag to personalize an email greeting.How To with Alex
4. 2:031:23Customizing the Welcome Email ContentThe creator shows how to use the drag-and-drop editor to personalize the welcome message and configure the sending schedule.Just Kristers
5. 7:475:12Designing an email campaign with MailchimpA walkthrough of the Mailchimp email builder, showing how to select a template, edit text using AI assistance, add logos, and insert GIFs.Tech Express
6. 0:391:11Navigating the Mailchimp Campaign EditorThe video demonstrates navigating to the campaigns section and selecting a sample template to begin the editing process using Mailchimp's visual editor.How To with Alex
7. 1:451:53Add Canva designs to a Mailchimp emailShows how to open the email builder, drag an image block, and use the Canva tab within the Content Studio to sync and insert designs directly into a template.Intuit Mailchimp
8. 1:261:00Add content blocks and imagesDemonstrates using the drag-and-drop editor to add image blocks and pull assets from the Content Studio or Canva integration.Intuit Mailchimp
9. 4:480:54Styling sections and using AI AssistShows how to set universal background colors and use AI Assist to rewrite headlines or change text tone.Intuit Mailchimp
10. 5:490:47Mobile-specific styling and optimizationDemonstrates how to un-link desktop and mobile styles to adjust button size and padding specifically for mobile devices.Intuit Mailchimp
11. 8:331:06Create HTML Templates for Transactional EmailShows the process of creating a new template, using the HTML editor, and adding dynamic content like merge tags or handlebars.Intuit Mailchimp
12. 5:403:31Design an email campaign with Mailchimp AI and editorShows how to use AI to generate subject lines, set a specific send time, and use the drag-and-drop editor to add logos, text, and images to an email campaign.Kevin Stratvert