Create a lead-capture landing page in Mailchimp

Step-by-step

1. Click on the Forms button in the left sidebar
2. Select Create landing page and enter a descriptive name
3. Choose a template, such as the lead gen template
4. Click Style then Header to replace the background image and adjust the overlay transparency
5. Edit the text blocks directly in the editor to update headers and descriptions
6. Click on the form block to add fields like First Name and mark them as required
7. Update the confirmation message at the bottom of the form settings
8. Click Preview to check desktop and mobile views, then click Publish

Options

• Create a popup form instead of a standalone landing page
• Connect a custom domain or use a generated Mailchimp domain
• Customize social sharing appearance for X, Facebook, or LinkedIn
• Adjust mobile-specific font size and line spacing under Mobile Styles

Watch out for

• On the free plan, you are limited to one audience and a random Mailchimp domain URL
• The landing page editor has very limited control over mobile appearance compared to desktop
• Merge tags for personalizing emails with first names require a Standard plan or higher

Tips

• Make the landing page name descriptive as it appears in the web page title
• Use a black color overlay with adjusted transparency to make text readable over background images
• Keep form fields to a minimum; asking for just an email and first name is a good compromise for conversion
• If you already have a website, use popup forms instead of landing pages for better design control

Highlights

“But you know what they say, done is better than perfect.”