Analyzing Mailchimp email analytics

Demo summary
A brief look at the Mailchimp analytics dashboard showing revenue, order rates, and click-through performance data.
Step-by-step
- Go to the Analytics section in the sidebar
- Select Emails to view the dashboard
- Review the Revenue and Average Order Value metrics
- Check the Open Rate and Click Rate for individual campaigns
- Review the Content Suggestions section for performance improvements
Options
- View performance over time
- Analyze tracked conversions
Tips
- Use the content suggestions to help drive better email performance
Highlights
“this is something that can be really useful for people who is getting started”
All demos from “How to Use Mailchimp in 2026 | Beginner Tutorial & Tips”
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13:591:24Creating a landing page in MailchimpDemonstration of selecting a landing page template and linking it to a button within an email campaign.Mailchimp· Build a lead-capture landing page
15:230:59Analyzing Mailchimp email analyticsCurrentA brief look at the Mailchimp analytics dashboard showing revenue, order rates, and click-through performance data.Mailchimp· Track opens / clicks / revenue (reporting)
18:584:36Customizing a Mailchimp landing pageA detailed walkthrough of editing a landing page, including deleting blocks, adding social icons, and importing images via URL.Mailchimp· Build a lead-capture landing page
25:071:15Setting up appointments and services in MailchimpThe creator shows how to add a masterclass service with pricing and duration to a Mailchimp site for appointment booking.Mailchimp· Set up a service booking page
28:031:00Creating a survey in MailchimpDemonstration of using the Mailchimp survey tool to add checkboxes, text introductions, and custom branding.Mailchimp· Create a survey- Watch “How to Use Mailchimp in 2026 | Beginner Tutorial & Tips” →
Track opens / clicks / revenue (reporting)
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15:230:59Analyzing Mailchimp email analyticsCurrentA brief look at the Mailchimp analytics dashboard showing revenue, order rates, and click-through performance data.Tech Express
6:090:21Transactional Dashboard and StatsA walkthrough of the transactional dashboard showing monthly sends, deliverability graphs, and date filtering.Intuit Mailchimp
10:030:50Advanced Transactional ReportingExploring per-message tracking, geographic interaction data, and the 'Compare Stats' tab for custom search filters.Intuit Mailchimp
9:103:41Viewing Mailchimp Campaign Analytics in SalesforceDemonstration of how Mailchimp campaign data, including opens and clicks, appears within Salesforce dashboards and on individual contact records.Coacto | Salesforce Consulting
Mailchimp