Mailchimp: Set up dynamic content based on tags
Mailchimp
Demo summary
Shows how to use visibility settings to display different images to different subscribers based on their tags (e.g., 'farmers market' vs 'experienced planter').
Step-by-step
- Select a content block in the email template
- Click Visibility to turn on dynamic content
- Choose an audience and click Continue
- Click Customize recipients to set your conditions
- Select a tag (e.g., 'farmers market') to determine who sees the block
- Close the drop-down panel and click Save
- Repeat the process for additional content blocks with different tags
- Click Preview and toggle on Enable live merge tag info to test the display for specific contacts
Options
- Apply up to five overlapping rules for each piece of content
- Search for a specific email address or browse contacts alphabetically during preview
Highlights
“See, this is what we mean by personalization.”
All demos from “How to Design & Style Your Email in Mailchimp (2025)”
- 0:080:54Select and change an email templateShows how to navigate the template library, filter by industry or style, and apply a basic layout to start a campaign.Mailchimp· Use / customize email templates
- 1:261:00Add content blocks and imagesDemonstrates using the drag-and-drop editor to add image blocks and pull assets from the Content Studio or Canva integration.Mailchimp· Design a newsletter / email (drag-and-drop editor)
- 2:241:29Set up dynamic content based on tagsCurrentShows how to use visibility settings to display different images to different subscribers based on their tags (e.g., 'farmers market' vs 'experienced planter').Mailchimp· Trigger emails from behavior / events
- 3:510:59Add product recommendation blocksDemonstrates dragging a product recommendation feed into the email and configuring it to show recently viewed products from a connected store.Mailchimp· Integrate with Shopify / store / CRM / other apps
- 4:480:54Styling sections and using AI AssistShows how to set universal background colors and use AI Assist to rewrite headlines or change text tone.Mailchimp· Design a newsletter / email (drag-and-drop editor)
- 5:490:47Mobile-specific styling and optimizationDemonstrates how to un-link desktop and mobile styles to adjust button size and padding specifically for mobile devices.Mailchimp· Design a newsletter / email (drag-and-drop editor)
- Watch “How to Design & Style Your Email in Mailchimp (2025)” →
Trigger emails from behavior / events
- 2:241:29Set up dynamic content based on tagsCurrentShows how to use visibility settings to display different images to different subscribers based on their tags (e.g., 'farmers market' vs 'experienced planter').Intuit Mailchimp