Mailchimp: Select and change an email template
Mailchimp
Demo summary
Shows how to navigate the template library, filter by industry or style, and apply a basic layout to start a campaign.
Step-by-step
- Click Create
- Enter a name and click Create Email
- Select Fully Designed or Basic Layout to enter the template library
- Use the dropdowns to filter by email purpose, style, or industry
- Select a template and click Apply
- Click the dropdown by Save and Exit and choose Change Template to swap layouts at any time
Options
- Use a saved template
- Use a recently sent email as a base
- Filter by email purpose, style, and industry
Watch out for
- Some template options vary by plan
- You must choose an audience before moving forward
Tips
- Use a template to speed up your process
All demos from “How to Design & Style Your Email in Mailchimp (2025)”
- 0:080:54Select and change an email templateCurrentShows how to navigate the template library, filter by industry or style, and apply a basic layout to start a campaign.Mailchimp· Use / customize email templates
- 1:261:00Add content blocks and imagesDemonstrates using the drag-and-drop editor to add image blocks and pull assets from the Content Studio or Canva integration.Mailchimp· Design a newsletter / email (drag-and-drop editor)
- 2:241:29Set up dynamic content based on tagsShows how to use visibility settings to display different images to different subscribers based on their tags (e.g., 'farmers market' vs 'experienced planter').Mailchimp· Trigger emails from behavior / events
- 3:510:59Add product recommendation blocksDemonstrates dragging a product recommendation feed into the email and configuring it to show recently viewed products from a connected store.Mailchimp· Integrate with Shopify / store / CRM / other apps
- 4:480:54Styling sections and using AI AssistShows how to set universal background colors and use AI Assist to rewrite headlines or change text tone.Mailchimp· Design a newsletter / email (drag-and-drop editor)
- 5:490:47Mobile-specific styling and optimizationDemonstrates how to un-link desktop and mobile styles to adjust button size and padding specifically for mobile devices.Mailchimp· Design a newsletter / email (drag-and-drop editor)
- Watch “How to Design & Style Your Email in Mailchimp (2025)” →
Use / customize email templates
23:484:32Create image groups and social footersDemonstration of adding image groups to a template, linking them to external URLs, and configuring social media icons in the footer.BizatWeb- 0:080:54Select and change an email templateCurrentShows how to navigate the template library, filter by industry or style, and apply a basic layout to start a campaign.Intuit Mailchimp
9:390:24Sync Marketing Templates to TransactionalDemonstrates how to push an existing template from the Mailchimp Marketing side over to the Transactional (Mandrill) side.Intuit Mailchimp