Creating a landing page in Mailchimp
Mailchimp
Demo summary
Demonstration of selecting a landing page template and linking it to a button within an email campaign.
Step-by-step
- Navigate to the Landing Page section in Mailchimp
- Select a landing page purpose, such as 'Sign up people'
- Select your target audience and click Begin
- Choose a template and click Continue
- Click Save and Close to finalize the landing page
- Return to your email design and select the button or text to link
- Change the 'Link to' dropdown to 'Landing page'
- Select your newly created landing page from the list
- Click Save and Exit
Options
- Link to a landing page directly from a button within an email campaign
Watch out for
- You must have a published landing page available to select it from the link dropdown
- You may need to reload the email designer page to see a newly created landing page in the options
Highlights
“creating a landing page is going to be really easy”
All demos from “How to Use Mailchimp in 2026 | Beginner Tutorial & Tips”
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- Watch “How to Use Mailchimp in 2026 | Beginner Tutorial & Tips” →
Build a lead-capture landing page
1:315:03Create a lead-capture landing page in MailchimpThe video demonstrates how to select a landing page template, use the drag-and-drop editor to change background images and text, add form fields like 'First Name', and publish the page.Kevin Stratvert- 13:591:24Creating a landing page in MailchimpCurrentDemonstration of selecting a landing page template and linking it to a button within an email campaign.Tech Express
- 18:584:36Customizing a Mailchimp landing pageA detailed walkthrough of editing a landing page, including deleting blocks, adding social icons, and importing images via URL.Tech Express
2:363:04Create a lead-capture landing page in MailchimpThe video demonstrates selecting a lead generation template, customizing the background image, editing headlines, and configuring the confirmation message in the landing page editor.Kevin Stratvert