Mailchimp: Send a regular HTML email campaign

Demo summary
Selecting a saved template and sending a formatted HTML newsletter to subscribers.
Step-by-step
- Click Create and select Emails
- Select Regular and enter a campaign name
- Click Begin
- Verify the recipient list and sender email address
- Click Add Subject and enter your subject line
- Click Design Email and select Classic Builder
- Navigate to the Saved Templates tab and select your pre-made template
- Click Continue to import the template into the campaign
- Click Send and then Send Now to confirm
Options
- Customize the template further after selecting it from the saved list
- Edit the 'From' email address before sending
Watch out for
- You must have a pre-created template saved in your account to select it from the Saved Templates tab
Tips
- Use regular emails to send updates to your audience on a consistent basis
- Create your templates in advance so they are ready to be directly imported into new campaigns
Highlights
“It's very easy. So everything is done.”
All demos from “MAILCHIMP TUTORIAL 2025 (For Beginners) - Step by Step Email Marketing Guide”
3:192:49Create a Mailchimp accountStep-by-step walkthrough of signing up for a free Mailchimp account, activating it via email, and completing the initial business profile setup.Mailchimp· Deliverability & setup
6:434:42Configure audience settings and double opt-inHow to manage audience settings, rename lists, enable double opt-in for verification, and set default sender details.Mailchimp· Audience & data
11:328:01Design an email template in MailchimpUsing the Mailchimp classic builder to customize layouts, change background colors, edit text, and add links to images.Mailchimp· Design a newsletter / email (drag-and-drop editor)
23:484:32Create image groups and social footersDemonstration of adding image groups to a template, linking them to external URLs, and configuring social media icons in the footer.Mailchimp· Use / customize email templates
30:391:41Connect Mailchimp to WordPress via APIHow to generate a Mailchimp API key and use the 'Mailchimp for WordPress' plugin to sync a website with an email list.Mailchimp· Integrate with Shopify / store / CRM / other apps
32:375:18Create and embed a signup form with custom CSSBuilding a signup form in Mailchimp, applying custom CSS for styling, and embedding it into a WordPress sidebar using shortcodes.Mailchimp· Create an email signup / subscription form
38:189:19Set up an exit-intent popupUsing the Hustle plugin to create a popup, connecting it to Mailchimp, and setting display rules like scroll depth and exit intent.Mailchimp· Add an opt-in popup
47:462:28Send a plain text email campaignWalkthrough of creating a plain text campaign, verifying the sending domain, and broadcasting to the entire audience.Mailchimp· Send a broadcast campaign
50:211:44Send a regular HTML email campaignCurrentSelecting a saved template and sending a formatted HTML newsletter to subscribers.Mailchimp· Send a broadcast campaign
52:052:18Set up a welcome email automationCreating an automated welcome email triggered when a new subscriber joins the list, including setting the delivery delay.Mailchimp· Build a welcome / drip automation
55:162:43Connect Mailchimp to WooCommerceInstalling the Mailchimp for WooCommerce plugin and enabling the 'subscribe at checkout' feature.Mailchimp· Integrate with Shopify / store / CRM / other apps
59:454:10Create a first-time customer thank you automationSetting up an automated thank you email for new customers that includes a dynamic promo code for future purchases.Mailchimp· Set up a post-purchase / win-back flow
1:04:572:08Configure abandoned cart recovery emailsActivating the abandoned cart automation in Mailchimp to automatically pull product data from a WooCommerce cart and email the user.Mailchimp· Set up an abandoned-cart flow (ecommerce)- Watch “MAILCHIMP TUTORIAL 2025 (For Beginners) - Step by Step Email Marketing Guide” →
Send a broadcast campaign
11:091:49Configure and send a Mailchimp campaignDemonstrates setting up the 'To' and 'From' fields, adding merge tags for personalization, writing subject lines, and finally sending the email.Kevin Stratvert
47:462:28Send a plain text email campaignWalkthrough of creating a plain text campaign, verifying the sending domain, and broadcasting to the entire audience.BizatWeb
50:211:44Send a regular HTML email campaignCurrentSelecting a saved template and sending a formatted HTML newsletter to subscribers.BizatWeb
12:591:00Sending a test email in MailchimpThe video shows how to send a test email to verify the design and layout before launching a full campaign.Tech Express
1:500:52Selecting Bulk Recipients in MailchimpShows the process of choosing recipients for a bulk email, including pasting addresses, selecting all subscribers, or using tags and segments.How To with Alex
2:190:30Preview and test merge tagsShows how to use the preview mode and 'send a test email' feature to verify that merge tag placeholders are correctly positioned before sending.How To with Alex
Mailchimp