ZoomInfo: Targeting leads with Intent and Technographics

All demos from “ZoomInfo Review - Worth the $$$ ?”

1. 0:312:03Advanced Search and Scoops in ZoomInfoThe demo shows how to use advanced search filters like company size and geography, combined with 'Scoops' (trigger events) to find companies with specific pain points like sales training needs.ZoomInfo· Build a list from ICP filters
2. 2:341:26Targeting leads with Intent and TechnographicsCurrentA walkthrough of setting up intent topic clusters to find companies actively searching for specific solutions, and filtering by technographic data (e.g., companies using DocuSign).ZoomInfo· Intent data
3. 4:000:46Analyzing Account-Level Intent SignalsShows how to drill down into a specific company (e.g., 8x8) to see how many people are searching for specific topics and which office locations the intent is coming from.ZoomInfo· Intent data
4. 4:590:46De-anonymizing Website Visitors with ZoomInfoDemonstrates the 'Websites' feature where ZoomInfo identifies which companies and specific contacts are visiting your landing pages using a tracking code.ZoomInfo· Website visitor de-anonymization
5. 6:390:41Automating Lead Workflows to HubSpotShows how to set up an automated workflow that triggers when a company visits a website, automatically finds contacts, and imports them into HubSpot for sequencing.ZoomInfo· Sync leads to CRM
6. Watch “ZoomInfo Review - Worth the $$$ ?” →

Intent data

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1. 14:104:25Analyze buying intent in ZoomInfoExplains and shows the intent data feature to identify companies actively searching for specific solutions.JB - Evaboot
2. 2:341:26Targeting leads with Intent and TechnographicsCurrentA walkthrough of setting up intent topic clusters to find companies actively searching for specific solutions, and filtering by technographic data (e.g., companies using DocuSign).@Sales_Feed
3. 4:000:46Analyzing Account-Level Intent SignalsShows how to drill down into a specific company (e.g., 8x8) to see how many people are searching for specific topics and which office locations the intent is coming from.@Sales_Feed
4. 0:001:35Identifying engaged accounts with ZoomInfo CopilotThe demo shows how the Copilot dashboard surfaces accounts that are recently engaged or showing intent signals like competitor mentions.@ZoomInformation
5. 3:421:49Track buyer intent and triggers in ZoomInfoShows how to use ZoomInfo's intent topics and scoops to find companies undergoing changes like acquisitions or renewals.Prospeo
6. 0:501:43Identify target accounts using intent clustersThe demo shows how to use intent scores and clusters within the ZoomInfo Copilot dashboard to identify high-intent industries and accounts.@ZoomInformation
7. 1:281:01Filtering accounts by intent and product categoryThe demo shows how to segment companies based on specific product category interest and competitive intent signals within ZoomInfo GTM Studio.@ZoomInformation