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Building an account list in ZoomInfo GTM Studio

ZoomInfoTry it →Mark Colgan | Outbound Prospecting & Pipeline ·

Demo summary

The video shows how to set up a new audience by applying firmographic filters like industry, revenue, and location to build a target account list.

All demos from “ZoomInfo GTM Studio | The AI Powered Workflow for B2B Sales (Step by Step)

  1. 1:463:25Building an account list in ZoomInfo GTM StudioCurrentThe video shows how to set up a new audience by applying firmographic filters like industry, revenue, and location to build a target account list.ZoomInfoBuild a list from ICP filters
  2. 13:487:30AI-driven account scoring and prioritizationDemonstrates using AI agents within GTM Studio to analyze job postings and assign a priority score to accounts based on hiring signals.ZoomInfoAI account/prospect research
  3. 22:132:39Finding contacts at filtered accountsShows how to add contact-level filters (job titles and seniority) to identify specific decision-makers within the previously filtered account list.ZoomInfoFind decision-makers at target accounts
  4. 28:543:11Setting up waterfall enrichment for emails and phonesA walkthrough of configuring waterfall enrichment settings to maximize the find-rate for direct dials and work emails using multiple data sources.ZoomInfoWaterfall enrichment
  5. 32:104:17Generating AI personalized email draftsShows the AI agent generating personalized email copy based on account research and job posting data found earlier in the workflow.ZoomInfoPersonalize cold emails at scale
  6. Watch “ZoomInfo GTM Studio | The AI Powered Workflow for B2B Sales (Step by Step)” →

Build a list from ICP filters

  1. 1:015:06Build a company list in ZoomInfoDemonstrates how to use ZoomInfo's advanced filters including industry, location, revenue, and technographics to build a targeted company list.JB - Evaboot
  2. 0:312:03Advanced Search and Scoops in ZoomInfoThe demo shows how to use advanced search filters like company size and geography, combined with 'Scoops' (trigger events) to find companies with specific pain points like sales training needs.@Sales_Feed
  3. 0:003:12Build a lead list with ZoomInfo filtersThe video demonstrates how to use ZoomInfo's search interface to filter companies by industry and size to build a target lead list.JB - Evaboot
  4. 0:501:52Filter enterprise accounts by location and firmographicsThe demo shows how to apply geographic filters (California, Oregon, Arizona) and employee count filters to narrow down a territory to specific enterprise accounts.@ZoomInformation
  5. 1:463:25Building an account list in ZoomInfo GTM StudioCurrentThe video shows how to set up a new audience by applying firmographic filters like industry, revenue, and location to build a target account list.Mark Colgan | Outbound Prospecting & Pipeline
  6. 12:066:13Filtering companies by industry, headcount, and locationDemonstrates how to use the Advanced Search to filter companies by specific industries, employee headcount ranges, and geographic locations (US headquarters).@BusinessSolution-org
  7. 0:003:44Build a B2B lead list with ZoomInfo filtersThe video demonstrates how to navigate ZoomInfo's interface to select ideal customers using filters for job titles (Sales Director), company size, and geographic regions like Canada.Prospeo
  8. 1:291:18Filtering leads by ICP in ZoomInfoThe demo shows how to use keywords and specific company filters to narrow down a list of prospects to a specific ICP.@majavoje9222
  9. 0:560:51Filtering and finding leads in ZoomInfoThe video demonstrates using ZoomInfo's database to filter for founders and reveal verified contact information including URLs and emails.@leadloft
  10. 0:520:58Creating and selecting views in ZoomInfoDemonstrates how to select and create specific views for Salesforce records and ZoomInfo data within the GTM Workspace.@ZoomInformation
  11. 1:571:05Customizing view fields and filtersShows how to include specific fields, engagement data, and criteria to focus on target accounts and contacts.@ZoomInformation
  12. 3:031:29Managing and sharing data viewsWalks through refreshing data, adjusting column widths, and sharing views with teammates for collaborative prospecting.@ZoomInformation

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