ZoomInfo: Setting up waterfall enrichment for emails and phones

All demos from “ZoomInfo GTM Studio | The AI Powered Workflow for B2B Sales (Step by Step)”

1. 1:463:25Building an account list in ZoomInfo GTM StudioThe video shows how to set up a new audience by applying firmographic filters like industry, revenue, and location to build a target account list.ZoomInfo· Build a list from ICP filters
2. 13:487:30AI-driven account scoring and prioritizationDemonstrates using AI agents within GTM Studio to analyze job postings and assign a priority score to accounts based on hiring signals.ZoomInfo· AI account/prospect research
3. 22:132:39Finding contacts at filtered accountsShows how to add contact-level filters (job titles and seniority) to identify specific decision-makers within the previously filtered account list.ZoomInfo· Find decision-makers at target accounts
4. 28:543:11Setting up waterfall enrichment for emails and phonesCurrentA walkthrough of configuring waterfall enrichment settings to maximize the find-rate for direct dials and work emails using multiple data sources.ZoomInfo· Waterfall enrichment
5. 32:104:17Generating AI personalized email draftsShows the AI agent generating personalized email copy based on account research and job posting data found earlier in the workflow.ZoomInfo· Personalize cold emails at scale
6. Watch “ZoomInfo GTM Studio | The AI Powered Workflow for B2B Sales (Step by Step)” →

Waterfall enrichment

ZoomInfo1Clay12Waalaxy2

1. 28:543:11Setting up waterfall enrichment for emails and phonesCurrentA walkthrough of configuring waterfall enrichment settings to maximize the find-rate for direct dials and work emails using multiple data sources.Mark Colgan | Outbound Prospecting & Pipeline