ZoomInfo: Filtering accounts by intent and product category

All demos from “How to Find In-Market Buyers In Your Territory (In 4 Minutes) with GTM Studio & GTM Workspace”

1. 1:281:01Filtering accounts by intent and product categoryCurrentThe demo shows how to segment companies based on specific product category interest and competitive intent signals within ZoomInfo GTM Studio.ZoomInfo· Intent data
2. 2:260:41Identify anonymous website visitorsThe presenter demonstrates how to view companies that have visited the website but did not submit a form, using ZoomInfo's visitor tracking.ZoomInfo· Website visitor de-anonymization
3. 3:042:41Accessing buying groups in GTM WorkspaceShows how the identified accounts are pushed to the GTM Workspace for sellers to find specific contacts and engage with the buying group.ZoomInfo· Find decision-makers at target accounts
4. Watch “How to Find In-Market Buyers In Your Territory (In 4 Minutes) with GTM Studio & GTM Workspace” →

Intent data

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1. 3:421:49Track buyer intent and triggers in ZoomInfoShows how to use ZoomInfo's intent topics and scoops to find companies undergoing changes like acquisitions or renewals.Prospeo
2. 1:281:01Filtering accounts by intent and product categoryCurrentThe demo shows how to segment companies based on specific product category interest and competitive intent signals within ZoomInfo GTM Studio.ZoomInfo
3. 2:341:26Targeting leads with Intent and TechnographicsA walkthrough of setting up intent topic clusters to find companies actively searching for specific solutions, and filtering by technographic data (e.g., companies using DocuSign).Sales Feed
4. 4:000:46Analyzing Account-Level Intent SignalsShows how to drill down into a specific company (e.g., 8x8) to see how many people are searching for specific topics and which office locations the intent is coming from.Sales Feed
5. 0:501:43Identify target accounts using intent clustersThe demo shows how to use intent scores and clusters within the ZoomInfo Copilot dashboard to identify high-intent industries and accounts.ZoomInfo
6. 0:001:35Identifying engaged accounts with ZoomInfo CopilotThe demo shows how the Copilot dashboard surfaces accounts that are recently engaged or showing intent signals like competitor mentions.ZoomInfo
7. 14:104:25Analyze buying intent in ZoomInfoExplains and shows the intent data feature to identify companies actively searching for specific solutions.JB - Evaboot