ZoomInfo: Filtering accounts by intent and product category

All demos from “How to Find In-Market Buyers In Your Territory (In 4 Minutes) with GTM Studio & GTM Workspace”

1. 1:281:01Filtering accounts by intent and product categoryCurrentThe demo shows how to segment companies based on specific product category interest and competitive intent signals within ZoomInfo GTM Studio.ZoomInfo· Intent data
2. 2:260:41Identify anonymous website visitorsThe presenter demonstrates how to view companies that have visited the website but did not submit a form, using ZoomInfo's visitor tracking.ZoomInfo· Website visitor de-anonymization
3. 3:042:41Accessing buying groups in GTM WorkspaceShows how the identified accounts are pushed to the GTM Workspace for sellers to find specific contacts and engage with the buying group.ZoomInfo· Find decision-makers at target accounts
4. Watch “How to Find In-Market Buyers In Your Territory (In 4 Minutes) with GTM Studio & GTM Workspace” →

Intent data

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1. 14:104:25Analyze buying intent in ZoomInfoExplains and shows the intent data feature to identify companies actively searching for specific solutions.JB - Evaboot
2. 2:341:26Targeting leads with Intent and TechnographicsA walkthrough of setting up intent topic clusters to find companies actively searching for specific solutions, and filtering by technographic data (e.g., companies using DocuSign).@Sales_Feed
3. 4:000:46Analyzing Account-Level Intent SignalsShows how to drill down into a specific company (e.g., 8x8) to see how many people are searching for specific topics and which office locations the intent is coming from.@Sales_Feed
4. 0:001:35Identifying engaged accounts with ZoomInfo CopilotThe demo shows how the Copilot dashboard surfaces accounts that are recently engaged or showing intent signals like competitor mentions.@ZoomInformation
5. 3:421:49Track buyer intent and triggers in ZoomInfoShows how to use ZoomInfo's intent topics and scoops to find companies undergoing changes like acquisitions or renewals.Prospeo
6. 0:501:43Identify target accounts using intent clustersThe demo shows how to use intent scores and clusters within the ZoomInfo Copilot dashboard to identify high-intent industries and accounts.@ZoomInformation
7. 1:281:01Filtering accounts by intent and product categoryCurrentThe demo shows how to segment companies based on specific product category interest and competitive intent signals within ZoomInfo GTM Studio.@ZoomInformation