Personalize cold emails at scale

11 tools demoed performing this task — top clips for each.

Instantly10Pipedrive1Clay10Apollo3Smartlead1ZoomInfo3Waalaxy2Outreach4Reply.io1Salesloft1lemlist1

Instantly

1. 14:101:46AI Personalization in InstantlyShows how to use AI prompts within Instantly to generate personalized opening lines for cold emails based on lead data.@InstantlyAI
2. 14:023:36AI-powered lead enrichment and personalizationShows how to use the AI agent to scrape website data and generate personalized opening lines or 'icebreakers' for each lead in the list.@InstantlyAI
3. 30:075:33AI-driven personalization with InstantlyDemonstration of using AI prompts and variables to generate personalized first lines and email content based on prospect data.@InstantlyAI
4. Watch 10 Instantly demos →

Pipedrive

1. 1:27:404:28Building Workflow AutomationsThomas builds an automation from scratch that triggers when a new deal is added, sending a thank-you email and creating a follow-up task for the owner.@davame01

Clay

1. 17:595:11AI personalization with ClayDemonstrates using Clay's AI (GPT) integration to take scraped product data and rewrite it into clean, personalized sentences for cold emails.@matthewlucero
2. 27:176:44AI Personalization with ClaygentDemonstrates using Clay's AI (Claygent) to scrape LinkedIn profiles and education data to write hyper-personalized email snippets.Xavier Caffrey GTM
3. 4:341:08Generating personalized outreach copy in ClayA demonstration of using Clay's AI to generate personalized email and LinkedIn messaging frameworks based on the enriched data points found in previous steps.Sales Feed
4. Watch 10 Clay demos →

Apollo

1. 37:483:34AI email personalization with Apollo PowerupsDemonstrates using Apollo's AI prompts and 'Powerups' to scrape website data and generate personalized email snippets for prospects.@leadgenjay
2. 8:091:51AI-powered email personalization in ApolloDemonstration of using Apollo's AI to research prospects and generate personalized email copy based on specific company data points.Jordan Platten
3. 1:232:19Generate personalized sales emails with Apollo AIThe video shows the Apollo outreach panel where the AI assistant uses prospect signals, tone settings, and specific guidelines to draft a succinct sales email with dynamic fields.@apolloio

Smartlead

1. 39:231:33Using Spintax for Email VariationsA brief demonstration of using spintax within the Smartlead editor to create multiple variations of the same email script to avoid spam filters.@felipefuhr_

ZoomInfo

1. 3:051:22AI-generated personalized outreachShowing how Copilot uses CRM data and recent call transcripts to draft personalized messages for prospects.@ZoomInformation
2. 32:104:17Generating AI personalized email draftsShows the AI agent generating personalized email copy based on account research and job posting data found earlier in the workflow.Mark Colgan | Outbound Prospecting & Pipeline
3. 15:403:28Generating Personalized Emails with ZoomInfo CopilotShows the process of using AI to draft personalized emails based on specific account insights and adjusting the tone and length before sending.@ZoomInformation

Waalaxy

1. 21:522:14AI-assisted message personalizationWalks through using the 'Waami' AI assistant to generate personalized LinkedIn messages based on value propositions and ICP details.@waalaxy
2. 2:371:37AI message generation with WaalaxyShows how to use the built-in AI (Wami) to generate and edit personalized outreach messages based on a value proposition and call to action.@salesforge

Outreach

1. 1:230:45Generate AI meeting follow-upsShows the 'Send Follow-up' button which uses AI to generate a tailored email based on a recent prospect meeting.@OutreachYouTube
2. 5:191:14AI-Powered Email PersonalizationShows an AI agent drafting a personalized email to a CTO by referencing specific account research and historical context automatically.@OutreachYouTube
3. 4:150:59AI-generated personalized email from intent signalsA demonstration of an AI-generated email that incorporates specific account signals (product launches) and prospect personas into a personalized pitch with a booking link.@OutreachYouTube
4. Watch 4 Outreach demos →

Reply.io

1. 44:0210:12Configuring AI Playbook JSON and VariablesDemonstration of the technical setup for Jason AI, including how to structure steps in JSON, use curly braces for variables, and map signals like LinkedIn posts or company news to email templates.@ReplyappIopage

Salesloft

1. 2:070:14Generate value propositions with AIShows how to prompt the AI to generate specific value propositions for a target account based on internal data.@Salesloft

lemlist

1. 5:110:46Adding personalization variables in LemlistThe user demonstrates creating a manual email campaign and inserting personalization variables and AI-generated content into the email body.@SimplyAnswers