Mailchimp Tutorial for Beginners – Learn Email Marketing in 2026
YouTube ↗@KevinStratvert · 37.6K views · Jan 2026
Clips
1:315:03Create a lead-capture landing page in MailchimpThe video demonstrates how to select a landing page template, use the drag-and-drop editor to change background images and text, add form fields like 'First Name', and publish the page.Mailchimp· Build a lead-capture landing page- 6:343:25Design a newsletter with Mailchimp's email builderA walkthrough of creating a campaign, selecting a minimal layout, and using the editor to add logos, text, images, and styled call-to-action buttons.Mailchimp· Design a newsletter / email (drag-and-drop editor)
- 10:230:46Authenticate your sending domain in MailchimpShows the navigation to account settings and the domain section to start the authentication process to improve deliverability.Mailchimp· Authenticate sending domain (SPF/DKIM/DMARC)
- 11:091:49Configure and send a Mailchimp campaignDemonstrates setting up the 'To' and 'From' fields, adding merge tags for personalization, writing subject lines, and finally sending the email.Mailchimp· Send a broadcast campaign
- 12:580:53Review Mailchimp campaign analyticsExplains how to access the campaign report to view open rates, click rates, bounce rates, and industry benchmarks.Mailchimp· Track opens / clicks / revenue (reporting)
- 13:511:51Set up a welcome automation flowShows the automation builder, selecting a welcome flow template, and configuring triggers and actions within the visual workflow editor.Mailchimp· Build a welcome / drip automation
