demobook

Mailchimp Tutorial for Beginners – Learn Email Marketing in 2026

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Kevin StratvertKevin Stratvert·37.6K views · Jan 2026

Clips

  1. 1:315:03Create a lead-capture landing page in MailchimpThe video demonstrates how to select a landing page template, use the drag-and-drop editor to change background images and text, add form fields like 'First Name', and publish the page.MailchimpBuild a lead-capture landing page
  2. 6:343:25Design a newsletter with Mailchimp's email builderA walkthrough of creating a campaign, selecting a minimal layout, and using the editor to add logos, text, images, and styled call-to-action buttons.MailchimpDesign a newsletter / email (drag-and-drop editor)
  3. 10:230:46Authenticate your sending domain in MailchimpShows the navigation to account settings and the domain section to start the authentication process to improve deliverability.MailchimpAuthenticate sending domain (SPF/DKIM/DMARC)
  4. 11:091:49Configure and send a Mailchimp campaignDemonstrates setting up the 'To' and 'From' fields, adding merge tags for personalization, writing subject lines, and finally sending the email.MailchimpSend a broadcast campaign
  5. 12:580:53Review Mailchimp campaign analyticsExplains how to access the campaign report to view open rates, click rates, bounce rates, and industry benchmarks.MailchimpTrack opens / clicks / revenue (reporting)
  6. 13:511:51Set up a welcome automation flowShows the automation builder, selecting a welcome flow template, and configuring triggers and actions within the visual workflow editor.MailchimpBuild a welcome / drip automation