Intent data

5 tools demoed performing this task — top clips for each.

LinkedIn Sales Navigator1ZoomInfo7Apollo3Cognism2Lusha1

LinkedIn Sales Navigator

1. 12:470:18Find prospects via Boolean keyword post searchShows how to paste a Boolean search string into the search bar and filter by 'Posts' and 'Latest' to find people discussing specific industry problems.@SellBetterXYZ

ZoomInfo

1. 14:104:25Analyze buying intent in ZoomInfoExplains and shows the intent data feature to identify companies actively searching for specific solutions.JB - Evaboot
2. 2:341:26Targeting leads with Intent and TechnographicsA walkthrough of setting up intent topic clusters to find companies actively searching for specific solutions, and filtering by technographic data (e.g., companies using DocuSign).@Sales_Feed
3. 4:000:46Analyzing Account-Level Intent SignalsShows how to drill down into a specific company (e.g., 8x8) to see how many people are searching for specific topics and which office locations the intent is coming from.@Sales_Feed
4. Watch 7 ZoomInfo demos →

Apollo

1. 28:171:40Filtering leads by buying intent in ApolloA demonstration of how to layer intent data and topics over a lead list to identify prospects actively researching specific solutions.@leadgenjay
2. 2:373:59Configuring Buying Intent topics in ApolloDemonstrates how to select specific intent topics and keywords (e.g., recruitment, lead gen) to find companies actively searching for specific services.@apolloio
3. 3:143:26Using Apollo Intent and Hiring TriggersShows how to track companies actively looking for services using intent data, hiring signals, and headcount growth filters.Prospeo

Cognism

1. 7:572:31Analyzing Intent Data with Bombora in CognismShows how to use Bombora intent topics within Cognism to identify accounts that are actively researching specific solutions.@BusinessSolution-org
2. 2:061:17Identify high-intent accounts with Cognism CompanionA walkthrough of the Cognism Companion dashboard showing how to identify accounts with high activity and prioritize them for outreach based on engagement data.@Cognism

Lusha

1. 22:266:58Filtering companies by intent signals in LushaThe demo shows how to use Lusha's search filters to identify companies based on specific intent topics like 'sales prospecting' and 'customer engagement' within a target industry and size.@LushaData