Segment the list
6 tools demoed performing this task — top clips for each.
16:131:25Creating audience segmentsDemonstrates how to build segments based on customer behavior, such as 'Engaged 60 Days' or 'Unengaged' subscribers.@maxwellcopy
2:49:395:43Building an Engaged Customer SegmentUsing the segment builder to define 'Engaged 120 Days' based on email opens, clicks, and website activity.@magicianemieldingemans
43:033:41Creating Win-Back SegmentsDemonstrates creating a segment-based trigger for customers who haven't purchased in a specific timeframe (e.g., 90 days).@maxwellcopy
16:092:59Managing subscriber profiles and segmentsWalks through a subscriber's profile to see history and tags, then demonstrates building a 'smart' segment using filters for tags, forms, and location.@Kit
2:510:29List management and subscriber taggingWalks through creating segments based on filters like geography and setting up automation rules to tag new subscribers.@emailtooltester
7:301:14Create segments and tagsDemonstrates how to filter subscribers by region (e.g., European Union) to create segments and how to apply tags for source tracking.@DotcomDollar
5:210:50Creating segments and listsShows the process of organizing subscribers into specific lists and segments for targeted campaigns.@StewartGauld
4:480:15Create dynamic segments in BrevoWalks through setting up dynamic segments based on contact attributes and behavior, such as purchase history or engagement levels.@emailtooltester
8:371:21Creating audience segmentsShows how to filter subscribers based on demographics like location (e.g., United States) to create targeted lists.@DotcomDollar