Segment the list

Group subscribers by behavior, tags, or attributes for targeted sends.

Segment the list Tutorials

19 demos

Apr 2026 · 2.1K views

Emiel Dingemans from Magicianly | Email Marketing

3:19:055:27Klaviyo

Building an Engaged 90-Day segment in KlaviyoStep-by-step creation of an engagement segment using 'OR' logic to combine email opens, clicks, and website activity over a 90-day period.Segment the list

Jan 2026 · 1.9K views

Derek Stroh

1:26:303:10Klaviyo

Building Dynamic Segments with AND/OR LogicDemonstrates the segment builder in Klaviyo, showing how to combine conditions like email engagement, purchase history, and subscription status using boolean logic.Segment the list

Mar 2026 · 730 views

Speak About Digital

4:550:44Brevo

Create a new contact listDemonstrates the process of creating a new descriptive list (e.g., 'Newsletter') within the Brevo CRM to organize subscribers.Segment the list

5:371:16Brevo

Building segments with filtersWalks through using templates and filters (such as 'campaign clicked' within a specific timeframe) to create dynamic segments of the audience.Segment the list

Jan 2026 · 23.3K views

Max Sturtevant

43:033:41Klaviyo

Creating Win-Back SegmentsDemonstrates creating a segment-based trigger for customers who haven't purchased in a specific timeframe (e.g., 90 days).Segment the list

Jan 2026 · 156 views

Adam Rehm

3:250:26Klaviyo

Creating a dynamic segment in KlaviyoDemonstrates the process of creating a new segment using behavioral triggers like 'what someone has done or not done'.Segment the list

Oct 2025 · 789 views

Allan Borch - Dotcom Dollar

7:301:14Kit

Create segments and tagsDemonstrates how to filter subscribers by region (e.g., European Union) to create segments and how to apply tags for source tracking.Segment the list

Oct 2025 · 2K views

Business Solution

12:062:21Klaviyo

Advanced Audience SegmentationDemonstrates building dynamic segments using complex logic, including event-based rules, profile properties, and location data to maintain clean sending lists.Segment the list

Dec 2025 · 1.6K views

Allan Borch - Dotcom Dollar

8:371:21Brevo

Creating audience segmentsShows how to filter subscribers based on demographics like location (e.g., United States) to create targeted lists.Segment the list

Jun 2025 · 176 views

Digimatic

6:012:35Klaviyo

Creating segments with Commerce7 dataDemonstrates creating segments based on specific Commerce7 attributes like club membership status, wine type (e.g., red wine drinkers), and reservation history.Segment the list

May 2025 · 93.3K views

Max Sturtevant

16:131:25Klaviyo

Creating audience segmentsDemonstrates how to build segments based on customer behavior, such as 'Engaged 60 Days' or 'Unengaged' subscribers.Segment the list

Jan 2025 · 62.2K views Kit

Kit

16:092:59Kit

Managing subscriber profiles and segmentsWalks through a subscriber's profile to see history and tags, then demonstrates building a 'smart' segment using filters for tags, forms, and location.Segment the list

Mar 2026 · 222 views Klaviyo

Klaviyo

2:000:30Klaviyo

Segmenting by Shopify Markets locale and countryWalks through building segments based on locale language (e.g., French speakers) or locale country (e.g., UK purchasers) for targeted marketing.Segment the list

Dec 2024 · 76.2K views

Metics Media

11:321:01MailerLite

Create a dynamic subscriber segmentDemonstrates creating a segment using multiple conditions, such as group membership and geographic location (United States).Segment the list

Sep 2025 · 4.5K views

EmailTooltester

2:510:29Kit

List management and subscriber taggingWalks through creating segments based on filters like geography and setting up automation rules to tag new subscribers.Segment the list

Jun 2025 · 2.7K views

EmailTooltester

4:480:15Brevo

Create dynamic segments in BrevoWalks through setting up dynamic segments based on contact attributes and behavior, such as purchase history or engagement levels.Segment the list

Aug 2024 · 57.3K views

Emiel Dingemans from Magicianly | Email Marketing

2:49:395:43Klaviyo

Building an Engaged Customer SegmentUsing the segment builder to define 'Engaged 120 Days' based on email opens, clicks, and website activity.Segment the list

Sep 2024 · 50.2K views beehiiv

beehiiv

6:281:34Beehiiv

Setting content visibility by subscriber tierShows how to use sections to gate content based on subscriber tiers (free vs premium) and manage visibility preferences within a single post.Segment the list

Mar 2025 · 8.8K views

Stewart Gauld

5:210:50Brevo

Creating segments and listsShows the process of organizing subscribers into specific lists and segments for targeted campaigns.Segment the list

What is List Segmentation?

Segmenting a list means dividing your broader subscriber base into smaller groups based on shared characteristics. Unlike a static list, a segment acts as a dynamic filter that automatically updates as subscribers meet or lose specific criteria. You would use this to avoid sending generic 'blasts' and instead deliver personalized content that improves open rates and conversions.

The General Segmentation Workflow

To segment your audience effectively, follow these tool-agnostic steps:

Define Your Logic: Decide if you are grouping by demographics (location, job title) or behavior (opened an email, viewed a product).
Set Conditions: Use 'AND' logic to narrow your group (e.g., 'In the USA' AND 'Opened in last 30 days') or 'OR' logic to broaden it.
Filter for Deliverability: Always include a condition for 'can receive email marketing' to exclude suppressed profiles.
Name and Process: Give the segment a descriptive name. Note that large segments may take time to process and will show a 'Queued' status initially.

Best Tools for List Segmentation

Based on our first-party demo data, these tools are most frequently used for advanced segmentation:

Klaviyo (9 demos): The most demonstrated tool, specifically for its ability to track 'What someone has done' (like website activity) versus just email opens.
Brevo (5 demos): Frequently used for its dynamic group updates and straightforward condition builders.
Kit (3 demos): Often demonstrated for tag-based segmentation, such as grouping 'webinar attendees' or 'beginner designers'.

Tips and Common Mistakes

Real-world tutorials highlight several critical caveats. First, avoid redundancy; if you are tracking 'Active on Site,' you don't need to add 'Viewed Product' as a separate metric. Second, be careful with date math; most platforms use UTC time for segment rules.

A common mistake is using 'AND' when you mean 'OR' for engagement metrics, which incorrectly restricts the segment to only people who performed every single action. To maintain high deliverability, experts recommend an 'Engaged 90-day' segment to keep open rates above 50%. Refer to the demo clips on this page to see these filters in action.

Frequently asked questions

What is a segmented list?

A segmented list is a targeted group of subscribers carved out from a larger database based on specific traits like purchase history, location, or engagement. It allows you to send more relevant content to specific portions of your audience.

What is the difference between a segment and a list?

A list is typically static or grows only when people are manually added, while a segment is dynamic. Segments use 'smart filters' to automatically add or remove contacts as their behavior or attributes change in real-time.

How do I segment an email list for higher conversions?

Focus on behavioral data such as 'Active on Site' or 'Placed Order' rather than just email opens. Our data suggests using an 'Engaged 90-day' segment to target your most active users and maintain high deliverability.

What are some segment the list examples?

Common examples include 'VIP Customers' (those who have placed more than 3 orders), 'Inactive Subscribers' (those who haven't opened an email in 6 months), or 'Recent Browsers' (those who viewed a product but didn't checkout).

How do I create segments in HubSpot or Klaviyo?

In most platforms, you navigate to the 'Lists & Segments' area, select 'Create Segment,' and define rules using 'AND/OR' logic. For example, you might set a rule where 'Tag contains Webinar' to group specific event attendees.

What is a static segment?

A static segment (often called a static list) is a snapshot of contacts at a specific point in time. It does not update automatically when user behavior changes, making it better for one-off manual campaigns.

Why is my segment queued for processing?

Large segments or complex filters require significant computing power to calculate. In tools like Klaviyo, you can leave the page while this happens in the background; the segment will populate once the processing is complete.