demobook

The ONLY Clay Tutorial You Need in 2025 (For Beginners)

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Xavier Caffrey GTMXavier Caffrey GTM·22K views · Oct 2025

Clips

  1. 9:342:05Building a company list in ClayDemonstrates how to use Clay's internal sources and filters to generate a list of target companies based on specific criteria.ClayBuild a list from ICP filters
  2. 20:083:12Finding people at target companiesShows how to use the 'Find People' action in Clay to identify specific job titles (like owners or CEOs) from a list of companies.ClayFind decision-makers at target accounts
  3. 24:322:36Setting up Waterfall Email EnrichmentWalks through configuring a waterfall of email providers (like Prospeo and others) to maximize the chance of finding a valid work email.ClayWaterfall enrichment
  4. 27:176:44AI Personalization with ClaygentDemonstrates using Clay's AI (Claygent) to scrape LinkedIn profiles and education data to write hyper-personalized email snippets.ClayPersonalize cold emails at scale
  5. 34:182:27Exporting leads to InstantlyShows the process of mapping Clay columns to Instantly.ai fields to push enriched leads directly into a cold email campaign.ClaySync leads to CRM