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How To Apply Merge Tags In Mailchimp (Easiest Way) (2026 Guide)

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How To with AlexHow To with Alex·594 views · Aug 2025

Clips

  1. 0:511:28Insert first name merge tags in MailchimpThe video demonstrates how to select a text block, navigate to the 'more options' menu (three dots), and select the FNAME merge tag to personalize an email greeting.MailchimpDesign a newsletter / email (drag-and-drop editor)
  2. 2:190:30Preview and test merge tagsShows how to use the preview mode and 'send a test email' feature to verify that merge tag placeholders are correctly positioned before sending.MailchimpSend a broadcast campaign