Klaviyo: Analyze customer data with RFM and funnel dashboards

A CRM for Consumer Brands: Klaviyo B2C CRM Full Platform Overview (2025) →

1. 0:400:30View unified customer profiles in KlaviyoThe video demonstrates the Klaviyo unified profile interface, showing a 360-degree view of customer data including order history, browsing behavior, and preferences.Klaviyo· Tag & manage subscribers
2. 1:100:30Create automation flows with generative AIA brief look at using generative AI prompts within Klaviyo to instantly create new automation flows and draft SMS or email content.Klaviyo· Build a welcome / drip automation
3. 2:350:30Analyze customer data with RFM and funnel dashboardsCurrentThe demo shows the marketing analytics interface, specifically highlighting RFM analysis for loyalty tracking and conversion funnel dashboards.Klaviyo· Track opens / clicks / revenue (reporting)

Track opens / clicks / revenue (reporting) →

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1. 2:350:30Analyze customer data with RFM and funnel dashboardsCurrentThe demo shows the marketing analytics interface, specifically highlighting RFM analysis for loyalty tracking and conversion funnel dashboards.@Klaviyo
2. 4:01:350:57Exporting Klaviyo analytics for AI analysisDemonstrates how to export campaign and flow analytics as CSV files from Klaviyo to be used for external data analysis.@magicianemieldingemans
3. 4:011:40Verifying Event Tracking and MetricsA walkthrough of the Klaviyo analytics dashboard to verify that events like 'Active on Site' and 'Added to Cart' are firing correctly from the integrated store.@itsderekstroh
4. 7:240:41Analyze campaign performance and A/B testingShows how to review analytics for open rates and click rates, and how to set up A/B tests for subject lines.@ukdesivlogger3518
5. 0:431:00Navigating the Klaviyo Home DashboardShows how to customize the home dashboard based on specific metrics like 'placed order' and adjust time ranges to view sales performance.@rehmcopy
6. 7:200:57Analyzing event metrics and custom dashboardsDemonstrates how to view specific event data like 'Add to Cart' and 'Placed Order' within the analytics tab and how to add cards to the overview dashboard.@rehmcopy