Matt Lucero — AI Tool Tutorials & Demos

Dec 2025 · 6.4K views

Matt Lucero

1:502:14HeyReach

Connecting LinkedIn accounts and setting safety limitsThe video demonstrates how to connect multiple LinkedIn accounts to HeyReach using credentials and how to configure daily action limits to avoid account suspension.Auto-connect & message safely

4:151:21HeyReach

Importing leads from Sales Navigator and CSVsShows the process of importing leads into HeyReach via Sales Navigator searches, LinkedIn post engagement, or uploading a CSV spreadsheet from external sources like Apollo.Scrape Sales Navigator

7:273:46HeyReach

Building a LinkedIn outreach sequenceA step-by-step walkthrough of creating a campaign workflow, including connection requests, follow-up messages, and using fallback variables for personalization.Auto-connect & message safely

Sep 2025 · 4.4K views

Matt Lucero

1:152:15Clay

Build a lead list of CEOs with Clay SculptorThe video shows how to use the new Sculptor interface to define a target audience (CEOs) and automatically generate a lead list based on specific filters.Build a list from ICP filters

3:282:14Clay

Enrich and verify emails using Clay SculptorDemonstration of adding enrichment steps to a list to find and verify work emails using Clay's automated workflows.Find work email

5:401:49Clay

Data manipulation and research with Clay AIShows how to use natural language instructions to manipulate data and perform research tasks within the Clay table.AI account/prospect research

Sep 2025 · 8.6K views

Matt Lucero

0:213:17Apollo

Build a lead list with Apollo filtersThe creator demonstrates how to use Apollo's account and person filters, including job titles (C-suite, Director) and industry keywords (advertising, marketing), to generate a list of 27,000 leads.Build a list from ICP filters

4:032:37Clay

Importing and cleaning leads in ClayThe video shows the process of uploading the exported Apollo CSV into Clay to organize and clean the lead data for outreach campaigns.Sync leads to CRM

Feb 2025 · 63.7K views

Matt Lucero

8:442:29Clay

Building a lead list from scratch in ClayThe video demonstrates how to start a new table in Clay and use built-in sources like 'Ocean' or scrapers to find prospects based on specific criteria.Build a list from ICP filters

11:113:04Clay

Setting up waterfall email enrichmentA walkthrough of using Clay's waterfall enrichment to find work emails by sequencing multiple providers like Prospeo and others to maximize hit rates.Waterfall enrichment

17:227:47Clay

AI-powered company research and summarizationDemonstrates using Clay's AI (GPT and Sonet models) to scrape company websites and generate summaries to qualify if a lead is B2B or B2C.AI account/prospect research

25:072:25Clay

Exporting enriched leads to SmartleadShows the final step of the workflow: pushing the validated and enriched lead data from a Clay table into a cold email sequencing tool.Sync leads to CRM

May 2025 · 19.9K views

Matt Lucero

1:236:25Apollo

Build a lead list with Apollo filtersDemonstrates how to use Apollo's search filters including job titles, headcount, and location to build a targeted prospect list.Build a list from ICP filters

7:467:07Apollo

Filter companies by technographics and keywordsShows how to use the 'Technologies' and 'Keywords' filters in Apollo to find companies using specific tools like Google Ads or PPC services.Append firmographic/technographic data

18:482:49Apollo

Identify decision makers using title filtersWalks through selecting specific seniority levels (VP, Director, Owner) and departments to isolate decision-makers within a company list.Find decision-makers at target accounts

Apr 2025 · 21.8K views

Matt Lucero

1:563:58Smartlead

Connecting email accounts in SmartleadThe video demonstrates how to connect Gmail, Microsoft, or custom SMTP accounts to Smartlead and configure deliverability settings.Set up domains & inboxes (SPF/DKIM/DMARC)

5:532:37Smartlead

Uploading leads and mapping columnsShows the process of importing a lead list (CSV) and mapping custom variables like name and company for personalization.Build a cold-email sequence

8:292:47Smartlead

Creating multi-step email sequencesDemonstrates writing the initial email, using variables, and adding follow-up steps with specific time delays.Build a cold-email sequence

Dec 2024 · 23.3K views

Matt Lucero

3:452:59Clay

Importing and enriching company domains in ClayThe video demonstrates how to start with a list of domains and use Clay's table view to pull in company data like corporate names and URLs.Append firmographic/technographic data

7:274:50Clay

Finding decision makers with Clay enrichmentsShows how to use the 'Find People' enrichment in Clay to search for specific job titles (like Founders) at the companies in the list.Find decision-makers at target accounts

11:302:19Clay

Setting up email waterfall enrichmentDemonstrates configuring Clay's waterfall enrichment to find work emails using multiple data providers sequentially.Waterfall enrichment

Feb 2025 · 185.3K views

Matt Lucero

4:379:19Apollo

Building a lead list with Apollo filtersThe video demonstrates how to use Apollo's search filters including job titles (CEO, Founder), location, employee count, and specific keywords like 'SEO' or 'SaaS' to narrow down a target list of prospects.Build a list from ICP filters

13:544:29Apollo

Exporting leads from Apollo to CSVThe creator shows the process of selecting filtered leads and exporting them into a CSV file for use in external sales campaigns.Build a list from ICP filters

18:212:37Apollo

Accessing contact data and phone numbers in ApolloA walkthrough of how Apollo reveals verified emails and direct phone numbers for the leads found in the search results.Find work email

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