Create a custom brand style in Recraft

Demo summary
The user demonstrates how to upload reference images to Recraft, adjust style weights, and generate a test image to save a custom 'Modern Cowboy' aesthetic.
Step-by-step
- Click on Style in the left-hand menu
- Drag and drop up to five reference images into the style panel
- Adjust the weight sliders on individual images to increase or decrease their prominence
- Select the style and composition type (e.g., Photo Realism)
- Enter a prompt in the text field to generate a test image
- Click Generate to preview the style application
- Click Save Style and enter a name for the custom aesthetic
Options
- Select 'Style and Composition' or just 'Style'
- Choose 'Photo Realism' for mockups
Watch out for
- You are only allowed to upload up to five reference files
Tips
- Use the lever to increase the percentage on a specific image if you want its composition to have more prominence in the final design
- Run a quick test with a simple prompt like 'cowboy riding a horse' to verify the lighting and tones before saving
Highlights
“That looks really nice. Love those brown tones and the style.”
All demos from “From Prompt to Packaging: AI product mockup design in Recraft”
0:261:10Create a custom brand style in RecraftCurrentThe user demonstrates how to upload reference images to Recraft, adjust style weights, and generate a test image to save a custom 'Modern Cowboy' aesthetic.Recraft· AI Style Transfer
1:421:38Generate product packaging images with text promptsUsing the custom style, the demonstrator generates various beef jerky pouch designs in Recraft by entering detailed descriptive prompts.Recraft· AI Product Photography
4:342:44Create and expand illustrations in RecraftThe user selects a vintage botanical style to generate a cinematic illustration and uses the 'expand canvas' feature to extend the artwork for packaging use.Recraft· AI Expand Image
7:200:46Create a product mockup in RecraftThe demonstrator uses the 'make mockup' tool to overlay the previously generated illustration and logo onto a product pouch image.Recraft· AI Product Photography
8:063:17Refine mockups with masking and blend modesThe video walks through using Recraft's masking tools (brush, wand, lasso) and AI blend modes to realistically integrate a design onto a physical product surface.Recraft· AI Product Photography
12:060:55Change mockup environments with Nano BananaThe user demonstrates rasterizing a mockup and using it as a reference for the Nano Banana model to place the product in new scenes like a cabin window or campfire.Recraft· AI Product Photography- Watch “From Prompt to Packaging: AI product mockup design in Recraft” →
AI Style Transfer
6:210:41Create custom styles for brand consistencyThe walkthrough shows how to upload reference images to create and save a custom style that can be applied to future generations in Recraft.Recraft
0:261:10Create a custom brand style in RecraftCurrentThe user demonstrates how to upload reference images to Recraft, adjust style weights, and generate a test image to save a custom 'Modern Cowboy' aesthetic.Recraft
1:060:30Create a custom 3D style from a reference imageThe user demonstrates uploading a reference image to Recraft, saving it as a custom style, and then using that style to generate consistent 3D characters.Recraft
1:400:28Transform images to 3D with NanoBanana ProThe tutorial shows how to upload an image and use the NanoBanana Pro model within Recraft to convert it into a 3D style using a specific transformation prompt.Recraft
1:300:26Using Natural Light style for expressive portraitsThe user switches to the 'Natural Light' style in Recraft to generate portraits with clear emotions and detailed accessories.Recraft
1:560:21Comparing different styles with the same promptThe demonstration shows how to copy a generated image and switch styles (e.g., to Studio or Hardflash) to see how the style choice transforms the same prompt.Recraft
2:231:16Creating a custom AI style from a reference imageThe user walks through creating a custom style by uploading a reference image, setting 'style level prompts' for consistent rules, and choosing between Style Essentials or Composition.Recraft
3:390:24Applying a saved custom style to new promptsThe tutorial shows how to access a saved custom style from the 'My Styles' tab and apply it to a new prompt to maintain a consistent look.Recraft
1:180:32Create a custom AI style in RecraftThe user uploads a reference image and uses prompt engineering with the note 'glossy skin' to create and save a reusable custom style named 'spectrum'.Recraft
8:440:33Apply pixel art style to AI generationsGary demonstrates selecting the 'Pixel Art' style from the Recraft library to transform a simple prompt into a stylized image without complex prompt engineering.Recraft
18:151:21Style referencing with image attachmentsThe user demonstrates dragging and dropping an external image into the prompt panel to use as a style reference for generating a consistent food photography shot.Recraft
44:074:25Build a custom AI styleThe user walks through creating a custom style by uploading reference images, setting style-level prompts, and adjusting weights for texture and composition.Recraft
Recraft