Recraft: Generate product packaging images with text prompts

Demo summary
Using the custom style, the demonstrator generates various beef jerky pouch designs in Recraft by entering detailed descriptive prompts.
Step-by-step
- Select your desired custom style from the style menu
- Enter a detailed prompt describing the packaging material, lighting, and background elements
- Click Generate to create the initial image
- Duplicate the image frame to iterate on the design
- Modify the prompt to change the composition, such as requesting a lineup of multiple packages or a close-up shot
- Adjust the prompt to experiment with different environmental props like hanging ropes or wooden cabins
Options
- Specify a transparent window in the prompt to show product contents
- Request specific background textures like driftwood, stone, or mountainous hillsides
- Toggle between single product shots and product lineups
Tips
- Explain the packaging material in detail, such as 'textured craft paper', to get a better feel for the product
- Use descriptive lighting and focus terms like 'organic shadows' and 'soft focus background' for a professional look
- Generate multiple variations to make the brand look 'lived in'
- Experiment with different angles, such as an 'angled approach', to make the packaging look more interesting
Highlights
“It's a great starting point... you can see what it would look like and the amount of IDs you can generate to make it look real”
All demos from “From Prompt to Packaging: AI product mockup design in Recraft”
0:261:10Create a custom brand style in RecraftThe user demonstrates how to upload reference images to Recraft, adjust style weights, and generate a test image to save a custom 'Modern Cowboy' aesthetic.Recraft· AI Style Transfer
1:421:38Generate product packaging images with text promptsCurrentUsing the custom style, the demonstrator generates various beef jerky pouch designs in Recraft by entering detailed descriptive prompts.Recraft· AI Product Photography
4:342:44Create and expand illustrations in RecraftThe user selects a vintage botanical style to generate a cinematic illustration and uses the 'expand canvas' feature to extend the artwork for packaging use.Recraft· AI Expand Image
7:200:46Create a product mockup in RecraftThe demonstrator uses the 'make mockup' tool to overlay the previously generated illustration and logo onto a product pouch image.Recraft· AI Product Photography
8:063:17Refine mockups with masking and blend modesThe video walks through using Recraft's masking tools (brush, wand, lasso) and AI blend modes to realistically integrate a design onto a physical product surface.Recraft· AI Product Photography
12:060:55Change mockup environments with Nano BananaThe user demonstrates rasterizing a mockup and using it as a reference for the Nano Banana model to place the product in new scenes like a cabin window or campfire.Recraft· AI Product Photography- Watch “From Prompt to Packaging: AI product mockup design in Recraft” →
AI Product Photography
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1:421:38Generate product packaging images with text promptsCurrentUsing the custom style, the demonstrator generates various beef jerky pouch designs in Recraft by entering detailed descriptive prompts.Recraft
7:200:46Create a product mockup in RecraftThe demonstrator uses the 'make mockup' tool to overlay the previously generated illustration and logo onto a product pouch image.Recraft
8:063:17Refine mockups with masking and blend modesThe video walks through using Recraft's masking tools (brush, wand, lasso) and AI blend modes to realistically integrate a design onto a physical product surface.Recraft
12:060:55Change mockup environments with Nano BananaThe user demonstrates rasterizing a mockup and using it as a reference for the Nano Banana model to place the product in new scenes like a cabin window or campfire.Recraft
2:440:16Create a campaign mockup in RecraftThe user uses the 'mockupize' feature to import the previously created logo and overlay it onto a campaign visual to create a final asset.Recraft
21:371:17Using Agentic Mode for multi-step tasksThe video shows the LLM-powered Agentic Mode where the tool creates a plan to generate a set of menu photos and provides interactive suggestions.Recraft
33:121:52Create and customize product mockupsThe demo shows converting a generated tote bag into a mockup, dragging a logo onto it, and adjusting textures and masks for a realistic look.Recraft
2:290:10Create perspective mockups in RecraftDemonstrates the mockup feature in Recraft Studio, which turns images into editable surfaces for placing elements with accurate perspective.Recraft
1:290:16Apply designs to scenes using Recraft MockupsThe user demonstrates selecting a scene from the Mockups tab in Recraft Studio and using the 'use as mockup' function to overlay a logo or design onto the scene.Recraft
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