Kit: Design and send an email broadcast

Demo summary
Demonstrates using the drag-and-drop editor to customize a template, add personalization tags, and schedule a broadcast to specific segments.
Step-by-step
- Go to Send, click on Broadcast, and select New Broadcast.
- Choose a template or select the Text Only option for simplicity.
- Edit the text and add personalization by clicking the plus icon and selecting Subscriber's First Name.
- Customize elements like button colors, URLs, or add new blocks like videos, polls, or countdown timers.
- Enter a subject line and click Preview to view the layout on desktop and mobile.
- Click Continue and choose to send as an email or publish to the web.
- Select the 'From' email address and define the recipient segment.
- Choose to send immediately or schedule a specific date and time.
- Add preview text under Advanced Options and click Send Broadcast.
Options
- Use the 'Text Only' template for a simple look.
- Embed a YouTube video URL or upload a video file directly.
- Add interactive elements like products, polls, or countdown timers.
- Publish the broadcast to the web to act like a blog post.
- Filter recipients by specific segments (e.g., subscribers in the EU).
Watch out for
- Ensure social media URLs are manually updated or deleted if not used.
- The 'Build with Kit' badge must be manually unticked if you wish to remove it from the footer.
Tips
- Always add personalization, such as the subscriber's first name, to the email.
- Strongly recommend sending a test email to yourself to check the subject line and content before the real send.
- Add a short and sharp preview text to appear under the subject line in inboxes.
- Use the scheduling feature to plan your email strategy ahead of time.
Highlights
“It's very customizable.”
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