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ZoomInfo GTM Studio | The AI Powered Workflow for B2B Sales (Step by Step)

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Clips

  1. 1:463:25Building an account list in ZoomInfo GTM StudioThe video shows how to set up a new audience by applying firmographic filters like industry, revenue, and location to build a target account list.ZoomInfoBuild a list from ICP filters
  2. 13:487:30AI-driven account scoring and prioritizationDemonstrates using AI agents within GTM Studio to analyze job postings and assign a priority score to accounts based on hiring signals.ZoomInfoAI account/prospect research
  3. 22:132:39Finding contacts at filtered accountsShows how to add contact-level filters (job titles and seniority) to identify specific decision-makers within the previously filtered account list.ZoomInfoFind decision-makers at target accounts
  4. 28:543:11Setting up waterfall enrichment for emails and phonesA walkthrough of configuring waterfall enrichment settings to maximize the find-rate for direct dials and work emails using multiple data sources.ZoomInfoWaterfall enrichment
  5. 32:104:17Generating AI personalized email draftsShows the AI agent generating personalized email copy based on account research and job posting data found earlier in the workflow.ZoomInfoPersonalize cold emails at scale