demobook

GTM Engineering secrets | Clay.com, Make.com vs. n8n, CRMs, and scalable systems

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Clips

  1. 40:039:24Modular data cleaning and name normalization in ClayJoe demonstrates how to build a modular 'cleanup' function within Clay to handle messy lead data, including removing parentheses from names and normalizing titles like 'Doctor' for personalized outreach.ClayPersonalize cold emails at scale
  2. 49:244:10Setting up API enrichment tables in ClayA walkthrough of connecting external APIs and using Clay's enrichment tables to create a scalable, reusable data enrichment workflow.ClayWaterfall enrichment