40:039:24Modular data cleaning and name normalization in ClayJoe demonstrates how to build a modular 'cleanup' function within Clay to handle messy lead data, including removing parentheses from names and normalizing titles like 'Doctor' for personalized outreach.Clay· Personalize cold emails at scale
49:244:10Setting up API enrichment tables in ClayA walkthrough of connecting external APIs and using Clay's enrichment tables to create a scalable, reusable data enrichment workflow.Clay· Waterfall enrichment