Apollo: Using industry keywords and exclusions

All demos from “How To Use Apollo.io 2026 - Full Tutorial”

1. 4:271:39Filtering by company revenue and size in ApolloThe video demonstrates how to use Apollo's company filters to narrow down a lead list by annual revenue and employee count.Apollo· Append firmographic/technographic data
2. 6:201:06Finding decision makers by job titleA walkthrough of using the persona and job title filters to find CEOs, VPs, and Founders while excluding irrelevant roles like recruiters.Apollo· Find decision-makers at target accounts
3. 8:143:48Using industry keywords and exclusionsCurrentThe creator shows how to use keyword filters to include specific niches like 'recruitment marketing' while excluding 'recruitment agencies' to refine the ICP.Apollo· Build a list from ICP filters
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Build a list from ICP filters

Apollo12LinkedIn Sales Navigator12ZoomInfo12Clay12Instantly11Lusha9Snov.io6Pipedrive5Waalaxy5Hunter3Smartlead2Cognism2Close CRM2Dripify2Reply.io2lemlist1Outreach1n8n1Expandi1Lead Loft1Salesloft1HeyReach1AimFox1

1. 3:336:57Navigating Apollo.io search filtersA walkthrough of Apollo's search interface, demonstrating how to use filters for job titles, departments, company locations, and technographic data like 'Technologies used'.Matt Lucero
2. 10:577:59Building a niche lead list using company keywordsDemonstrates how to find specific 'HubSpot Consulting' agencies by using company keywords and industry filters to narrow down a broad database to a specific ICP.Matt Lucero
3. 2:000:51Build a lead list with Apollo filtersThe video demonstrates navigating the Apollo 'People' search tab and applying filters like job title, company, industry, and technology used to create a targeted prospect list.AI Academy
4. 1:592:42Building a B2B lead list with Apollo filtersThe video shows how to use Apollo's search filters to define a Total Addressable Market (TAM) and refine a list of millions of companies down to a targeted segment.Jordan Platten
5. 0:432:33Building a lead list with Apollo filtersDemonstrates how to use Apollo's search filters including job titles (SaaS, engineering), departments, and company headquarters to narrow down a prospect list.Prospeo
6. 6:033:57Build a lead list of landscapers in ApolloThe creator demonstrates how to use Apollo's filters to find specific business niches like landscapers and export the contact data for outreach.Michele Torti
7. 8:143:48Using industry keywords and exclusionsCurrentThe creator shows how to use keyword filters to include specific niches like 'recruitment marketing' while excluding 'recruitment agencies' to refine the ICP.Jim Fung
8. 0:361:58Applying ICP filters in ApolloA walkthrough of using standard filters like location, company size, and job title to narrow down a lead list before applying intent data.Apollo
9. 0:446:33Build a lead list with Apollo filtersThe creator demonstrates how to use Apollo's search filters including job titles, location, employee count, and industry keywords to build a targeted prospect list.Romain Osman Lead Generation
10. 1:475:25Building a lead list with Apollo filtersA walkthrough of using Apollo's search filters including company revenue, headcount, job titles, and location to identify target prospects.Aaron Shepherd | GrowthFlare
11. 8:264:53Refining lead searches with keywords and titlesDemonstrates how to use comma-separated keywords and specific job level filters (Manager, Head, etc.) to clean up a lead list in Apollo.Aaron Shepherd | GrowthFlare
12. 1:184:17Filtering B2B leads in ApolloDemonstrates how to use Apollo's search filters to find specific niches like dentists or electricians by location and industry keywords.Charlie Barber